# Smoky Seductive Fashion Videos The Adidas SLVR Fall/Winter 2011 Campaign is Smoldering By Jamie Danielle Munro | Published 2011-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-slvr-fall-winter-2011-campaign References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/22/video-adidas-slvr-fallwinter-2011-campaign/) & [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/04/lookbook-adidas-slvr-fallwinter-2011-ft.html) The [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) SLVR Fall/Winter 2011 Campaign is truly smokin'. The company’s recent promotional video presents classy clothing and models bathed in hazy surroundings. The result is electrifying. The video has a mysterious tension to it, as if a murderer is going to jump out from behind the shadows at any moment. Moreover, the smoky addition and dark mood lighting gives this video a [film noir aesthetic](https://www.trendhunter.com/trends/jiyongkim-fw25), giving the [new Adidas clothing](https://www.trendhunter.com/trends/song-for-the-mute-adidas) a sense of intrigue and authority as the models stand and enchant onlookers. The Adidas SLVR Fall/Winter 2011 Campaign will make heads turn with these eye-catching and authentic designs. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Dark Aesthetic:** Exploring a dark and mysterious aesthetic in fashion campaigns can create a sense of intrigue and authority for brands. - **Film Noir Influence:** Incorporating elements of film noir in fashion marketing can evoke a sense of tension and drama, capturing consumer attention. - **Smoky Atmosphere:** Utilizing smoky environments in fashion videos can add depth and visual interest, captivating viewers' attention. ### Where This Applies - **Fashion and Apparel:** Fashion and apparel brands can leverage the dark and smoky aesthetic to create compelling campaigns and enhance the allure of their designs. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate film noir elements in their strategies to captivate audiences and create memorable brand experiences. - **Film and Entertainment:** Film and entertainment industries can explore collaborations with fashion brands to create visually stunning campaigns with a film noir influence. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)