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# Sporty High-End Menswear
The adidas SLVR 2013 Spring/Summer Collection Elevates Sportswear

By Trenton Millar | Published 2012-11-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-slvr-2013-springsummer
References: [hypebeast](http://hypebeast.com/2012/11/adidas-slvr-2013-spring-summer-collection) & [slvrstore.adidas](http://slvrstore.adidas.com/closed.htm)

The [adidas](https://www.trendhunter.com/trends/song-for-the-mute-adidas) SLVR 2013 Spring/Summer collection shows how the veteran [sportswear brand](https://www.trendhunter.com/trends/entire-studios-x-adidas) is fully capable of delivering high-end menswear. The collection brings a lot of new ideas to the table, but it remains a collection that has adidas written all over it.

Under the leadership of Dirk Schonberger, the adidas SLVR 2013 Spring/Summer collection uses great prints, refreshing fabrics and amazing fit. Schonberger says of the collection, "I want to seduce with a pure and functional yet designed product."

Stand-outs in the collection are the black kimono-inspired coat, the black tuxedo complete with graphic tee and runners, and the white mesh jacket with yellow lining. By combining elements of sportswear design with a vision of functional high-end menswear, this collection finds its own place among upscale menswear.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 64% | Activity: 34% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Functional High-end Menswear:** The adidas SLVR 2013 Spring/Summer collection demonstrates how sportswear brands can create functional and stylish high-end menswear, offering opportunities for disruptive innovation in the fashion industry.
- **Prints and Refreshing Fabrics:** The use of unique prints and refreshing fabrics in the adidas SLVR 2013 Spring/Summer collection showcases the potential for disruptive innovation in textile manufacturing and design.
- **Sportswear Design Fusion:** The fusion of sportswear design elements with high-end menswear in the adidas SLVR 2013 Spring/Summer collection presents opportunities for disruptive innovation at the intersection of athletic apparel and luxury fashion.

### Industries Being Reshaped

- **Fashion:** The adidas SLVR 2013 Spring/Summer collection's exploration of high-end menswear opens up disruptive innovation opportunities in the fashion industry.
- **Textile Manufacturing:** The unique prints and refreshing fabrics showcased in the adidas SLVR 2013 Spring/Summer collection offer potential for disruptive innovation in the textile manufacturing industry.
- **Athletic Apparel:** The fusion of sportswear design with high-end menswear in the adidas SLVR 2013 Spring/Summer collection presents opportunities for disruptive innovation within the athletic apparel industry.

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