# Female Skateboarding Videos adidas Skateboarding's 'Nora' Features the Team's First Female Rider By Joey Haar | Published 2017-12-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-skateboardings-nora References: [youtube](https://www.youtube.com/watch?v=aqdzySYTtj8&feature=youtu.be) & [adidas](http://www.adidas.com/us/skateboarding) In the past, [skateboarding has been a male-dominated sport](https://www.trendhunter.com/trends/saved-by-skateboarding), and [adidas](https://www.trendhunter.com/trends/skylar-park) Skateboarding's 'Nora' video shows the extent to which that has been the case. The digital short from the adidas Skateboarding team is the first in its twenty year history to feature a female rider: Nora Vasconcellos. 'Nora' is a twenty-minute digital short that documents the rise of the 25-year-old Vasconcellos as a pro skater, from her childhood in the town of Pembroke (outside of Boston) to her more recent relocation to California. Though it might be difficult for a [female pro skater](https://www.trendhunter.com/trends/coach-x-wnba-campaign) to be taken seriously in a field of men, Vasconcellos is consistently lauded for her effortless skating style that has been praised by other pros as "pushing her limits and skating as hard as she can." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Female Skateboarding Representation:** Opportunities exist in creating female-focused skateboarding content and promoting gender equality in the sport. - **Diversity in Sports:** There is potential for innovation in diversifying sports and making them more inclusive by breaking gender stereotypes. - **Influential Female Athletes:** Brands can capitalize on the growing popularity and influence of female athletes like Nora Vasconcellos to connect with a wider audience and promote equality. ### Sectors Adopting This - **Sports Apparel:** Brands that offer gender-inclusive and diverse products can appeal to wider audiences and promote inclusivity. - **Media and Entertainment:** Opportunities exist in creating and promoting diverse and inclusive content in the entertainment industry, particularly in male-dominated sports. - **Marketing and Advertising:** Innovative marketing campaigns that promote gender equality and feature influential female athletes can create a positive impact on society and drive sales. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Aspirational Athlete Partnerships](https://www.trendhunter.com/trends/adidas-canada.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md)