# Treacherous Terrain Promos The Adidas Ransom FW 2011 Campaign is Wet and Wild By Jamie Danielle Munro | Published 2011-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-ransom-fw-2011 References: [formatmag](http://www.formatmag.com/news/ransom-adidas-fw-2011/) & [ransomholdingco](http://ransomholdingco.com/) Shot in [British Columbia](https://www.trendhunter.com/trends/british-airways-nyc-subway), the [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) Ransom FW 2011 promo video features [stunning landscapes](https://www.trendhunter.com/trends/reconnect-with-nature) and gorgeous skies. The video does not focus extensively on the clothing -- instead, it's the association to this carefree lifestyle that Adidas plays up. Who wouldn't want to associate their brand with the stunning scenery of beautiful British Columbia? From mountain ranges to serene lakes, this promo video is filled with the wonders of nature. The Adidas Ransom FW 2011 collection blends perfectly with these elements, as the clothing promotes comfort and healthy exercise. Check out the video to see everything Adidas and British Columbia has to offer. **Implications** - Many consumers are feeling extensive pressure from work and everyday life, so campaigns that offer an escape from this will appeal to this growing demographic. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Escapist Promotions:** Brands can capitalize on consumers' desire for an escape from everyday life by creating campaigns that offer a sense of adventure and freedom. - **Nature-inspired Advertising:** Highlighting the beauty of natural landscapes in promotional materials can create a strong emotional connection with consumers and evoke a desire for exploration. - **Comfortable and Active Fashion:** Clothing brands can tap into the trend of promoting comfort and healthy exercise by creating collections that blend practicality and style. ### Industries Being Reshaped - **Outdoor Recreation:** Brands in the outdoor recreation industry can leverage the appeal of nature to attract customers seeking adventurous experiences and a break from their daily routines. - **Travel and Tourism:** The travel and tourism industry can promote destinations that offer stunning natural landscapes, providing the perfect backdrop for escape and relaxation. - **Athletic Apparel:** The athletic apparel industry can capitalize on the trend of promoting comfort and healthy exercise by offering clothing collections that combine functionality with a trendy aesthetic. ## Related on Trend Hunter - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md)