# Utility Puffer Jackets This adidas Puffer Jacket is Functional and Stylish By Ell Smith | Published 2020-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-puffer References: [hypebae](https://hypebae.com/2020/11/adidas-blackpink-lisa-winter-puffer-down-jackets-outdoor-wear-price-release) & [adidas.hk](https://www.adidas.com.hk/item/FT2534?ranMID=44931&ranEAID=3271293&ranSiteID=9ieob0c66Uo-TF0ak6IR1y8V5RJa5vaTOw) This [adidas](https://www.trendhunter.com/trends/winter-performance-jacket) puffer is perfect for the approaching winter season, offering both style and comfort as the temperatures begin to drop. The seasons are changing, and consumers are looking to turn in their transitional coats for something a little more sensible. This new arrival from adidas ensures that consumers can dress for the weather without compromising style. The jacket has been dubbed the Glam On Puff, and it has been modelled by [BLACKPINK](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain) member, Lisa. Appealing to the younger demographic, this coat arrives in a gray tone with functional, utility-focused sensibilities. The jacket features [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) at the wrists so it can be tightened to protect against high winds. Additionally, a detachable scarf has been added for those extra cold days. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Functional Puffer Jackets:** The rise of utility-focused puffer jackets presents an opportunity for brands to combine functionality and style in cold weather apparel. - **Transitional Coat Replacement:** Consumers seeking more sensible options for winter coats opens up a market for innovative and stylish puffer jackets. - **Personalized Cold Weather Fashion:** The addition of detachable scarves and adjustable features in puffer jackets offers a chance for customization and personalization in winter fashion. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the trend by offering a wide variety of functional and stylish puffer jackets in their winter collections. - **Outdoor Apparel:** Outdoor apparel brands can leverage the demand for utility-focused puffer jackets by designing durable and weather-resistant options. - **Accessories:** Accessory brands can seize the opportunity to create innovative and complementary detachable scarves and wrist Velcro enhancements that can be paired with puffer jackets. ## Related on Trend Hunter - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Luxury Belted Puffer Jackets](https://www.trendhunter.com/trends/rudsaks-pelin-s.md) - [Ultra-Light Puffers](https://www.trendhunter.com/trends/spanx-airessentials1.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Adaptive Inflatable Puffers](https://www.trendhunter.com/trends/air-milano-jacket.md)