# Social Media Sneaker Campaigns This Adidas Promotion Campaign Uses Snapchat to Drive Sales By Riley von Niessen | Published 2016-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-promotion References: [hypebeast](http://hypebeast.com/2016/5/adidas-snapchat-leak-strategy) & [thedrum](http://www.thedrum.com/news/2016/02/08/adidas-sees-snapchat-its-raw-and-real-platform-wants-be-able-measure-it-better) This adidas promotion campaign is taking advantage of the athletic brand's devoted social media following perfectly. Considering the hype that surrounds the company's new releases, adidas has decided to put itself in full control by leaking its latest shoe models through its [Snapchat](https://www.trendhunter.com/trends/augmented-reality-shoe-try-on). With this, the latest adidas promotions gain an air of exclusivity that invites sneaker fanatics to participate by adding the brand's username and watching their updates consistently. The account is open globally to any fans with a Snapchat account, making the brand's posts more accessible than more traditional outlets can provide. In a recent collaboration with [Pharrell](https://www.trendhunter.com/trends/triple-white1), the brand asked the artist to promote the new model of the 'NMD' shoes, making its [celebrity endorsement](https://www.trendhunter.com/trends/zne-collection) more profitable by increasing awareness. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Exclusive Social Media Promotions:** Adidas is leveraging Snapchat to create an air of exclusivity and drive sales for their latest sneaker releases. - **Influencer Collaborations:** Adidas is partnering with celebrities like Pharrell to increase awareness and profitability for their new shoe models. - **Global Accessibility Through Social Media:** Adidas is using Snapchat to reach fans globally and provide more accessible updates compared to traditional outlets. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry can explore exclusive social media promotions to create buzz and increase sales for new shoe releases. - **Social Media Marketing:** The social media marketing industry can offer innovative strategies and platforms for brands to leverage influencers and create exclusive promotions. - **Apparel and Fashion:** The apparel and fashion industry can use platforms like Snapchat to expand global reach and engage with customers to enhance awareness and sales. ## Related on Trend Hunter - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Social Account-Joined Sneaker Models](https://www.trendhunter.com/trends/hartcopy.md)