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# Luxury Sports Collaborations
The Adidas Porsche Design Fall Winter 2011 Line is Athletic

By Jordan Sowunmi | Published 2011-08-30 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-porsche-design-fall-winter-2011
References: [bkrw](http://www.bkrw.com/adidas-porsche-design-sport-fall-2011-video/) & [adidas](http://www.adidas.com/ca/porschedesign)

The [Adidas](https://www.trendhunter.com/trends/adidas-and-ivy-park) Porsche Design Fall/Winter 2011 Lookbook features a series of fashionable, preppy, and athletic clothing that blends two of the fashion world's biggest brands together.

The Adidas Porsche Design Fall/Winter 2011 Lookbook is the perfect blend of style and class. The video accompanying the print looks shows a procession of serious and upper-class looking men posing stoically, their expensive outfits giving them the aura of a Fortune 500 company CEO on his day off.

Two of my favorite shots play into this theme heavily. There's a shot of a man stylishly holding golf clubs and a bag, looking long for the links. Another shows a man holding a tennis racket, in the perfect [country club athletic gear](https://www.trendhunter.com/trends/y3-fw25-tennis) of a buttoned-up blue polo and white shorts.

The Adidas Porsche Design Fall/Winter 2011 Lookbook is an invitation into a world of country club chic outfits, and the collaboration is a perfect fit, filling an ample void of high-end Men's fashion gear mixed with sport clothing.

The outfits featured in this lookbook are available online now.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 62% | Activity: 70% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Luxury Sports Collaborations:** The collaboration between Adidas and Porsche showcases the trend of blending high-end fashion with sportswear.
- **Preppy Athletic Clothing:** The Adidas Porsche Design Fall/Winter 2011 Lookbook highlights the trend of preppy athletic clothing, which combines formal and sporty elements.
- **Country Club Chic:** The lookbook embodies the trend of country club chic outfits, merging sophisticated style with athletic wear.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore disruptive innovation opportunities by collaborating with sports brands to create high-end sportswear collections.
- **Sportswear:** The sportswear industry can capitalize on the trend of luxury sports collaborations by partnering with fashion brands to create sophisticated athletic clothing.
- **Retail:** The retail industry can leverage the popularity of preppy athletic clothing and country club chic outfits by offering curated collections that cater to the demand for stylish sportswear.

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