# Shoe Box Structures (UPDATE) This Adidas Pop Up Shop Showed Off Its Stan Smith Collection By Laura McQuarrie | Published 2014-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-pop-up References: [gizmodo](http://gizmodo.com/londons-giant-shoebox-is-actually-an-adidas-pop-up-sho-1510895695) & [cubify](http://cubify.com/blog/adidas-pop-up-shop-offers-unique-3d-printing-experience/?SSAID=314743) It would be extremely difficult to have missed this [Adidas](https://www.trendhunter.com/trends/style-your-toe) pop up shop in London and just as hard not to know it belongs to Adidas. Aside from the brand's logo appearing on the giant white box, the big green stripes were a dead giveaway. Another useful detail on the outside of the box was a label, which informs passersby that the shop was open from the 16 - 19th of January. The walls inside of the box were lined with shoes from the [Stan Smith collection](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants) and also included a station to "Stan Yourself," by putting your face on a shoe, or 3D print their own custom lace locks. Adidas set up a similar pop up shop in Barcelona around the same time last year, with a different coloring. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pop Up Shops:** Brands can leverage the trend of pop up shops to create a unique and interactive shopping experience for customers. - **Customization:** Offering customization options through 3D printing can provide a competitive edge for businesses looking to enhance their product offerings. - **Experiential Marketing:** Using experiential marketing techniques such as interactive stations can help brands create a memorable and engaging customer experience. ### Who This Affects Most - **Sporting Goods Retail:** Pop up shops can help sporting goods retailers create a buzz around their brand and products. - **3D Printing:** The trend of customization through 3D printing presents opportunities for businesses in the 3D printing industry to partner with retailers and offer their services. - **Marketing and Advertising:** Experiential marketing techniques can benefit businesses in the marketing and advertising industry by providing a more engaging and effective way to promote products or services. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Sportswear Imprint Art Exhibitions](https://www.trendhunter.com/trends/originals-newcastle.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md)