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# Reflective Snakeskin Sneakers
The Adidas Originals ZX Flux Sneaker Introduces a New Material

By Vasiliki Marapas | Published 2014-10-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-zx-flux-sneaker
References: [sneakernews](http://sneakernews.com/2014/10/01/adidas-originals-debut-new-reflective-material-zx-flux/) & [adidas](http://www.adidas.com/us/zx)

The adidas Originals ZX Flux sneaker is a quantum leap in the world of footwear design. The groundbreaking shoe has been further revolutionized to include a brand-new [reflective upper material](https://www.trendhunter.com/trends/arctic-night).

The reflective material does not merely illuminate a brilliant white; instead, it features a [vibrant visual pattern](https://www.trendhunter.com/trends/snakeskin-colorway-2) that is unlike anything out there. The [opalescent rainbow hue](https://www.trendhunter.com/trends/the-xt4-og) of the Xenopeltis Reflective material will definitely stand out in a crowd.

Currently the material is only featured on the ZX Flux sneaker, but I have a feeling that the response will be so overwhelming, adidas will quickly incorporate it onto other sneaker silhouettes. This eye-catching new addition to a breakthrough shoe will no doubt impress and captivate sneaker aficionados everywhere.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 70% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Reflective Sneakers:** The introduction of a brand-new reflective upper material in the adidas Originals ZX Flux sneaker opens up opportunities for incorporating reflective materials into other footwear designs.
- **Opalescent Patterns:** The vibrant visual pattern of the Xenopeltis Reflective material on the ZX Flux sneaker presents a new trend in footwear design, offering the potential for incorporating opalescent patterns into other shoe designs.
- **Eye-catching Footwear:** The use of the Xenopeltis Reflective material's rainbow hue on the ZX Flux sneaker introduces a trend of eye-catching footwear that can be explored and expanded upon in other sneaker silhouettes.

### Who This Affects Most

- **Footwear:** The introduction of the reflective upper material on the ZX Flux sneaker paves the way for the footwear industry to incorporate innovative materials and designs into their products.
- **Fashion:** The opalescent rainbow hue of the Xenopeltis Reflective material on the ZX Flux sneaker presents an opportunity for the fashion industry to explore new trends in colorful and attention-grabbing accessories.
- **Sports:** The eye-catching design of the ZX Flux sneaker, with its reflective material, can offer a disruptive innovation opportunity for the sports industry to incorporate visually-striking footwear into athletic gear.

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