# Ribbed Earth Tone Sneakers The adidas Originals x Pharrell Williams Hu NMD BBC Comes in a New Hue By Katherine Pendrill | Published 2021-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-x-pharrell-williams-hu-nmd-bbc References: [hypebae](https://hypebae.com/2021/12/pharrell-williams-adidas-originals-hu-nmd-billionaire-boys-club-bbc-khaki-green-colorway-release-date) [adidas Originals](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals) and Pharrell recently unveiled the second colorway in their highly anticipated three-part Hu NMD drop celebrating [Billionaire Boys Club](https://www.trendhunter.com/trends/clarks-originals-2). The adidas Originals x Pharrell Williams Hu NMD BBC collection is set to launch on December 21 in honor of Pharrell's Billionaire Boys Club streetwear label. The shoes feature a unique ribbed material, as well as an elevated BBC running dog logo stitched onto the upper. The sides of the shoes feature perforated caging, while a chocolate brown hue on the heel shows off the adidas logo and [ICECREAM](https://www.trendhunter.com/trends/board-flip-1) branding. The latest version of the shoe come in a rich khaki green and complementary earthy tones. The sneaker’s black laces can be swapped for a blue version, which complements the existing color scheme, but also adds a distinctive element of contrast. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Earth Tone Sneakers:** Footwear companies can incorporate earthy colors and unique textures to create more sustainable and stylish sneakers. - **Collaborative Sneaker Collections:** Collaborations between fashion icons and footwear companies can spark consumer interest and increase sales. - **Personalized Shoe Laces:** Offering customizable shoelaces can increase the personalization and uniqueness of sneakers. ### Where This Applies - **Fashion:** Footwear companies can capitalize on the popularity of fashion collaborations to increase sales and brand awareness. - **Sportswear:** Adding unique textures and color schemes to sneakers can help sportswear brands stand out in a crowded market. - **Retail:** Retailers can offer personalized shoelaces as a value-add service to increase customer loyalty and satisfaction. ## Related on Trend Hunter - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Textural Navy-Blue Suede Sneakers](https://www.trendhunter.com/trends/hamburg-sneaker-1.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)