# Sporty Collaboration Lookbooks The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh By Michael Hemsworth | Published 2013-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-x-opening-ceremony-aw-2013-lookbook References: [nitrolicious](http://www.nitrolicious.com/blog/2013/07/01/adidas-originals-x-opening-ceremony-aw-2013-lookbook/) & [openingceremony.us](http://www.openingceremony.us) The two beloved clothing lines are at it again with the [Adidas](https://www.trendhunter.com/trends/wales-bonner-3) Originals x Opening Ceremony A/W 2013 collection, which blends the tried and true styles of the sporting brand with the funky fresh attitude of O.C.. Never a collaboration that shys away from unspeakable possibility, the Adidas Originals x Opening Ceremony A/W 2013 line pushes forth in a new direction that's understated at moments and untamed in others. Exotic designs blended with styles you'd find in the pages of a [retro catalogue](https://www.trendhunter.com/trends/aries-and-puma), the Adidas Originals x Opening Ceremony A/W 2013 line offers something of significance for men and women. While the concepts of retro and futuristic are somewhat opposite, the Adidas Originals x Opening Ceremony A/W 2013 line helps marry the two ideas with styles that might send many flocking to the shops. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-futuristic Fashion:** Disruptive innovation opportunity: Create a clothing line that combines retro and futuristic elements to cater to the growing demand for unique and bold fashion styles. - **Collaborative Fashion Collections:** Disruptive innovation opportunity: Partner with other brands to create collaborative fashion collections that bring together different design aesthetics and cater to a wider audience. - **Exotic and Eclectic Fashion:** Disruptive innovation opportunity: Design a fashion line that blends exotic and eclectic elements to offer consumers bold and unconventional fashion choices. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Develop innovative retail strategies to showcase and sell collaborative fashion collections to appeal to a fashion-savvy consumer base. - **Sportswear:** Disruptive innovation opportunity: Introduce new sportswear designs that combine retro and futuristic styles to capture the interest of athleisure enthusiasts. - **Fashion Design:** Disruptive innovation opportunity: Explore the possibilities of combining exotic and eclectic elements in fashion design to create unique and attention-grabbing clothing collections. ## Related on Trend Hunter - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md)