# Pink Awareness Sneakers The Adidas Originals Tubular Doom EQT PINK Boast Breast Cancer Awareness By Malika Renee Butss | Published 2016-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-tubular References: [freshnessmag](http://www.freshnessmag.com/2016/03/12/adidas-tubular-doom-eqt-pink/) & [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=0ahUKEwi0peXp2MDLAhVDmIMKHQAGALUQFgguMAU&url=http://www.kicksonfire.com/adidas-tubular-doom-eqt-pink/&usg=AFQjCNGmE3WKJ53PTSh2n9812vFJKX4t6w&sig2=WKcgbdQAdIDkTrQ2PizJ7g&bvm=bv.116636494,d.amc) The [Adidas](https://www.trendhunter.com/trends/atmos-pink-and-adidas) Originals Tubular Doom has been rendered in a new vibrant colorway. In honor of Breast Cancer Awareness, the popular silhouette is now offered in a popping pink option. Dubbed the EQT Pink, the Adidas Originals Tubular Doom is redesigned in a [monochromatic pink colorway](https://www.trendhunter.com/trends/pink-foam) done in shades of the breast cancer ribbon. While the colorway has been changed to a pink-on-pink palette, the rest of the shoe remains true to the traditional Tubular silhouette. The sneaker features a neoprene construction accented with a reflective nubuck upper and an elastic midfoot strap which secures the primeknit monosock, all atop the recognizable Tubular Doom midsole. Sneaker enthusiasts looking to support [pink ribbon culture](https://www.trendhunter.com/trends/power-in-pink) can expect the newly designed Tubular to drop on April 8th, 2016. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness Sneakers:** Opportunity for sneaker companies to create special editions to support charitable causes. - **Monochromatic Colorways:** Designing sneakers in single-color palettes allows for bold and statement-making styles. - **Reflective Materials:** Incorporating reflective elements in sneaker designs adds visibility and creates a futuristic aesthetic. ### Who This Affects Most - **Footwear:** Footwear companies can tap into social causes by creating awareness-driven shoe collections. - **Charitable Organizations:** Collaborating with sneaker brands can help charitable organizations raise funds and create awareness. - **Fashion:** Fashion brands can explore the trend of monochromatic colorways and incorporate them into their designs. ## Related on Trend Hunter - [Pink Tonal Technical Sneakers](https://www.trendhunter.com/trends/pink-foam-1.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Pink-Tinged Lifestyle Sneakers](https://www.trendhunter.com/trends/860v2-sneaker-2.md) - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Pink-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/pink-foam.md) - [Platform Layered Collaborative Sneakers](https://www.trendhunter.com/trends/gazelle-bold.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md)