# Casually Futuristic Athletic Wear The adidas Originals’ Tubular Collection is Modern and Wearable By Michael Hemsworth | Published 2015-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-tubular-collection References: [highsnobiety](http://www.highsnobiety.com/2015/09/29/adidas-originals-shoots-the-new-tubular-collection-in-paris/) & [adidas](http://www.adidas.com/tubular) The [adidas](https://www.trendhunter.com/trends/song-for-the-mute-adidas) Originals’ Tubular Collection blends a number of different aesthetics that combine to create a final product that is strikingly wearable. The athletic movement in fashion has pushed brands like adidas and [Puma](https://www.trendhunter.com/trends/effortlessly-cool) back into the spotlight where they reigned supreme during the late 80s and 90s, and the adidas Originals’ Tubular Collection is a clear answer to the requirement for fashion that moves with the wearer. Featuring a basic color tone that will mesh well with any wardrobe, the adidas Originals’ Tubular Collection focuses on a laid-back cool aesthetic that's both modern and surprisingly wearable for everyday, not just gym day. Featuring shoes from the adidas Tubular x Knit, the adidas Originals’ Tubular Collection is comfortable, casual and perfect for even the most discernible fashion critic. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Athleisure Fashion:** Disruptive innovation opportunity: Develop athleisure wear that seamlessly blends sportswear and streetwear aesthetics. - **Laid-back Cool Aesthetic:** Disruptive innovation opportunity: Create fashionable and comfortable clothing that appeals to individuals seeking a relaxed and modern style. - **Versatile Wardrobe Integration:** Disruptive innovation opportunity: Design clothing and footwear that can effortlessly complement any wardrobe and cater to everyday wear. ### Industries Being Reshaped - **Athletic Apparel:** Disruptive innovation opportunity: Incorporate technology and innovative materials to enhance performance and comfort in sportswear. - **Streetwear:** Disruptive innovation opportunity: Merge fashion trends with street-inspired designs to meet the demands of the urban youth market. - **Fashion Retail:** Disruptive innovation opportunity: Integrate online platforms and personalized experiences to enhance the shopping journey and reach a broader customer base. ## Related on Trend Hunter - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Minimalist Slip-On Sneakers](https://www.trendhunter.com/trends/f50-silver-metallic.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)