# Messy Marketing Adidas Originals & The Ting Tings Paint Fans for Free Gig By Ayman | Published 2009-03-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-the-ting-tings-paint References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/ting-tings-adidas-originals-party.html) & [adidas](http://www.adidas.com) In a rather unusual but artistic and creative marketing approach, [Adidas](https://www.trendhunter.com/trends/adidas-x-snipes) collaborated with the band The Ting Tings on a [free music gig](https://www.trendhunter.com/trends/hot-seats) in their hometown, Manchester, on February 27th. The unique gig was hosted in a special venue that was completely white save for a few Adidas logos. The fans were each given a white Adidas Originals tracksuit to be worn during the performance. So far it sounds all clean and tidy, right? Well, add [paint guns and pens](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) to the mix and all sorts of messiness ensues during the concert. Check out the gallery for the results and check out the video for the complete process. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Experiences:** Opportunity for brands to create interactive and memorable events that engage consumers through unique experiences. - **Collaborative Marketing:** Chance for brands to partner with artists or musicians to promote their products or services in innovative and creative ways. - **Branded Merchandise:** Growing demand for branded apparel and merchandise that allows fans to express their loyalty and affiliation with a brand or artist. ### Sectors Adopting This - **Event Marketing:** Event organizers can leverage unique and immersive experiences to attract and engage attendees at various events and concerts. - **Music Marketing:** Music industry professionals can explore collaborative opportunities with brands to create memorable and interactive experiences for fans and consumers. - **Branded Apparel:** Brands can capitalize on the demand for branded merchandise by offering unique and limited edition clothing and accessories that resonate with their target audience. ## Related on Trend Hunter - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md)