# Superstar Anniversary Sneakers These Suede adidas Originals Superstar Sneakers are Limited Edition By Cadhla Gray | Published 2015-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-superstar-sneakers References: [caplex](http://ca.complex.com/sneakers/2015/08/beauty-and-youth-adidas-superstar-80s) & [adidas](http://www.adidas.ca/) Japanese company 'Beauty & Youth' designed the latest take on the [adidas](https://www.trendhunter.com/trends/sakura-sneaker) ‘Originals Superstar’ sneakers that first debuted in the 1980s. This year has seen a rise of interest in old-school sneakers, with the ‘Originals’ retro design inspiring many collaboration versions. This design features a soft and swanky suede, with [navy blue stripes](https://www.trendhunter.com/trends/sl-72-rs) on a white background or vice versa. Metallic gold logos appear on the tongue, side and heel of the sneakers. It is not Beauty & Youth’s first collaboration with adidas, as they also created a beige rendition of the Originals sneakers in 2012. Likely to be a Japan-exclusive release, these adidas Originals Superstar sneakers are an elusive pair and will be sure to draw attention if you can get your hands on them. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Old-school Sneaker Revival:** Creating limited edition versions of retro sneakers from the 1980s is an opportunity to capitalize on the current trend of nostalgia and attract sneaker enthusiasts. - **Collaboration Versions:** Collaborating with popular brands like adidas to create unique renditions of iconic sneakers presents an opportunity to tap into the growing market of limited edition collectible footwear. - **Japan-exclusive Releases:** Releasing sneakers exclusively in Japan allows for creating a sense of exclusivity, increasing demand among sneaker enthusiasts and collectors. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the old-school sneaker revival trend by collaborating with footwear brands to design limited edition, nostalgia-inspired sneakers. - **Sports:** Sports industry brands can explore collaboration opportunities with sneaker manufacturers to create unique and collectible sneakers that resonate with sports fans and athletes alike. - **Retail:** Retailers can capitalize on exclusive sneaker releases by targeting the sneaker enthusiast market, offering limited edition sneakers as part of their product lineup. ## Related on Trend Hunter - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Minimal Collaborative Premium Footwear](https://www.trendhunter.com/trends/superstar-made-in-germany.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Minimal Chunky Classic Sneakers](https://www.trendhunter.com/trends/made-in-germany-superstar.md) - [Italian Leather Sneakers](https://www.trendhunter.com/trends/superstar-lux.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md)