# Sith Lord Kicks The Adidas Originals x Star Wars Superstars II Feature Darth Vader By Matt Ho | Published 2011-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-star-wars1 References: [f5torefresh](http://f5torefresh.com/2011/01/25/adidas-originals-x-star-wars-superstar-ii-“darth-vader”/) & [shopadidas](http://www.shopadidas.com/product/index.jsp?productId=4477674&cp=3748172.3737562.4090400&cid=G41819&shopGroup=R) It’s about time Darth Vader got his own kicks, and these new [Adidas](https://www.trendhunter.com/trends/lathemed-superstar-ii) Originals x Star Wars Superstars II are definitely a badass pair to represent the dark lord. These Adidas Originals x Star Wars Superstars II are done up in leather, much like his costume, with highlights of red all over to match the color of Darth Vader's lightsaber. The front of the shoe features Vader’s face, complete with a gold Star Wars tag. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customized Collaboration Sneakers:** Adidas Originals x Star Wars Superstars II showcases the trend of collaboration sneakers that cater to niche fan bases like Star Wars enthusiasts. - **Character-inspired Footwear:** The use of iconic characters and their aesthetics, such as Darth Vader, in the design of footwear creates unique and collectible products for fans. - **Premium Leather Sneakers:** The use of high-quality leather in the construction of sneakers offers a luxurious and durable option for sneaker enthusiasts. ### Who This Affects Most - **Fashion:** Collaboration sneakers with character-inspired designs tap into the fan market, creating new revenue streams for fashion brands. - **Film and Entertainment Merchandise:** Character-inspired footwear like the Adidas Originals x Star Wars Superstars II aligns with the demand for collectible merchandise, providing lucrative opportunities for the film and entertainment industry. - **Luxury Goods:** The use of premium materials like leather in the production of sneakers caters to luxury consumers seeking high-quality and exclusive footwear options. ## Related on Trend Hunter - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md) - [Hand-Knit Sci-Fi Sculptures](https://www.trendhunter.com/trends/handknit-scifi-sculpture.md) - [Villain-Themed Shoe Capsules](https://www.trendhunter.com/trends/kith-for-asics.md) - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md)