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# Nerdy Activewear Lookbooks
The Retrograde Resistance 84-Lab x Adidas Originals Series is Casual

By Katie Pagnotta | Published 2013-02-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-series
References: [hypebeast](http://hypebeast.com/2013/2/retrograde-resistance-84-lab-2013-spring-summer-collection) & [adidas](http://www.adidas.com/com/catalogue/originals-clothing/)

The Retrograde Resistance 84-Lab x Adidas Originals lookbook is unconventional and explores the creature comforts of activewear. The lookbook is compiled of a series of stark white photos in contrast to an outdoor shot captured in an open field. The clothing, shoes and accessories in the lookbook are [casual and comfortable](https://www.trendhunter.com/trends/set-active) with a few surprises.

Highlights of the stylish men's lookbook include a stunning shot of a nerdy looking male model posing against the blank white wall. He is styled wearing a series of layers of activewear and a stand-out piece is the leather patch sweat pants. The lookbook shows off the Adidas label logo merchandise including [striped running shoes](https://www.trendhunter.com/trends/aruku) and baggy tees.

The Retrograde Resistance 84-Lab x Adidas Originals lookbook is casual, concise and explores comfortable activewear.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 73% | Activity: 86% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Activewear Lookbooks:** Opportunity for creating unconventional and visually striking lookbooks in the activewear industry.
- **Casual Activewear:** Disruptive innovation opportunity to design and market comfortable yet stylish activewear.
- **Nerdy Fashion:** Potential for capitalizing on the trend of incorporating nerdy elements in fashion, particularly in activewear.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to explore unconventional and comfortable activewear.
- **Marketing:** Potential to develop visually appealing and engaging lookbooks for activewear brands.
- **Sportswear:** Disruptive innovation opportunity to create stylish and nerdy-inspired activewear.

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