# Epic Skater Lifestyle Vids Adidas Originals "Rolling London" Follows around Pro Skaters By Vittoria Natarelli | Published 2010-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-rolling-london References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/07/adidas-originals-rolling-london/) & [adidas](http://www.adidas.com/campaigns/adidasskateboarding/content/index.asp?adidas_cc=us) The [Adidas](https://www.trendhunter.com/trends/always-do-what-you-should-do-1) Originals 'Rolling London' video is a great watch for a scenic tour of London and skateboarding fun. Four pro skaters joined Adidas for this lifestyle video and it looks like they enjoyed their time! Nestor Judkins, Benny Fairfax, Tim OConnor and Klaus Bohms are the four skaters and they are all a part of the [Adidas Skateboarding division](https://www.trendhunter.com/trends/united-through-skateboarding). The did some tricks and even got their kicks playing soccer. The Adidas Originals 'Rolling London' video is a great way to take a look at [Adidas new collection](https://www.trendhunter.com/trends/adidas-originals-new-campaign) and watch some cool dudes fall. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 28% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Adidas Originals Collection:** Disruptive innovation opportunity: Create a line of skateboarding apparel and accessories that combines style and functionality to cater to the growing skateboarding community. - **Skateboarding Lifestyle Videos:** Disruptive innovation opportunity: Develop a platform or streaming service dedicated to showcasing and promoting skateboarding lifestyle videos, creating a centralized hub for skaters and enthusiasts. - **Professional Skateboarding Sponsorships:** Disruptive innovation opportunity: Implement a data-driven approach to identify and sponsor talented skateboarders, offering them financial and promotional support to further grow the sport and reach new markets. ### Sectors Adopting This - **Sportswear and Apparel:** Disruptive innovation opportunity: Integrate advanced materials and technologies into skateboarding apparel, such as moisture-wicking fabrics and impact-resistant padding, to enhance performance and safety. - **Media and Entertainment:** Disruptive innovation opportunity: Develop a skateboarding-focused digital media platform that offers original content, live streaming events, and social networking features tailored to the skateboarding community. - **Sports Marketing and Sponsorship:** Disruptive innovation opportunity: Utilize data analytics and machine learning algorithms to identify potential professional skateboarders for sponsorships, maximizing investment returns and discovering untapped talent. ## Related on Trend Hunter - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md)