# Adidas Vader Vids Adidas Originals Neighborhood Campaign Shows Celeb Side of the Force By Brian G Randles | Published 2010-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-neighborhood-campaign References: [highsnobiety](http://www.highsnobiety.com/news/2010/01/14/first-look-adidas-originals-neighborhood-campaign-2010-star-wars/) & [adidas](http://www.adidas.com/originals/us/) David Beckham, Snoop, Daft Punk and… Darth Vader? That’s right kids, adidas has brought the geek into the sports/celeb world of advertising with the adidas Originals Neighborhood Campaign. We all love seeing our [favorite athletes and artists](https://www.trendhunter.com/trends/zne-collection) come together to promote more stuff for us to buy, but throwing the nerds into the mix might be a trifecta too strong for either side of the force. Check out more on the 2010 Star Wars and [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) Originals Neighborhood Campaign by following the links below. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 41% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Sports/celeb Advertising:** Disruptive innovation opportunity: Explore collaborations between sports and celebrity figures in advertising campaigns to appeal to a wider audience. - **Geek Culture in Advertising:** Disruptive innovation opportunity: Incorporate elements of geek culture into advertising strategies to attract new and diverse customer segments. - **Nostalgic Brand Collaborations:** Disruptive innovation opportunity: Partner with popular brands from the past to tap into nostalgia and create unique marketing campaigns. ### Where This Applies - **Sports Apparel:** Disruptive innovation opportunity: Integrate technology and fashion-forward designs into sports apparel to cater to the evolving needs and preferences of consumers. - **Entertainment:** Disruptive innovation opportunity: Explore cross-industry collaborations between entertainment and fashion brands to create immersive and engaging experiences for consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Embrace novel approaches in marketing and advertising by leveraging pop culture references and unconventional partnerships. ## Related on Trend Hunter - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Athlete-Remixed Retro Football Boots](https://www.trendhunter.com/trends/predator-24-1.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md)