# Colorful Branded Knit Beanies The Adidas Originals Knit Beanie is Both Warm and Stylish By Ell Smith | Published 2017-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-knit-beanie References: [hypebae](https://hypebae.com/2017/12/adidas-originals-trefoil-ii-knit-beanie-lavender-ivory-sky) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/adidas-originals-trefoil-ii-knit-beanie?category=womens-new-arrivals&color=053&quantity=1&size=ONE%20SIZE&type=REGULAR) The new [adidas Originals](https://www.trendhunter.com/trends/adidas-originals-new-campaign) knit beanie is keeping consumers both warm and stylish this season with an adorable winter hat that's available in three unique colorways. These hats serve as both a statement piece and a seasonal staple as the design fuses practicality with fashion. The beanies are available in “Lavender,” “Sky” and “Ivory” which stands out from the traditional black iterations. The beanies are [ribbed](https://www.trendhunter.com/trends/arty-knitwear) offering a textured winter wearable that will keep one comfortable, while boasting a unique aesthetic. Those loyal to the brand may be drawn to this hat as it comes complete with the adidas three stripes logo stamped in the center of the hat. The knit beanie is available in-store throughout the winter season. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Personalized Knit Beanies:** Opportunity to offer customers the ability to customize their knit beanies with logos, designs, and colors. - **Sustainable Knitwear:** Opportunity to explore eco-friendly materials and production methods to create knit beanies that appeal to consumers concerned about sustainability. - **Smart Knit Beanies:** Opportunity to integrate technology such as sensors and smart fabrics into knit beanies for added functionality like tracking vitals, monitoring temperature, and playing music. ### Who This Affects Most - **Fashion:** Opportunity to create more fashionable and trendy knitwear for customers in the fashion industry. - **Sportswear:** Opportunity to create knit beanies for athletes that provide warmth and style while also being practical for sports and fitness activities. - **Promotional Products:** Opportunity to create branded knit beanies as promotional products for businesses and organizations looking to expand their brand exposure and push their marketing campaigns further. ## Related on Trend Hunter - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Premium Wool Running Hats](https://www.trendhunter.com/trends/merino-beanie.md) - [Slope-Ready Winter Helmets](https://www.trendhunter.com/trends/beanie-helmet.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Anime-Inspired Dynamic Beanies](https://www.trendhunter.com/trends/dragon-ball-beanie.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)