# Music Video Clothing Promos Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya By Christina Butty | Published 2009-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-five-two-3-commercial References: [hypebeast](http://hypebeast.com/2009/07/adidas-originals-x-rip-slyme-good-day-remix-by-dj-fumiya/) & [colorfarm.jp](http://www.colorfarm.jp/blog/seesway/2009/07/rips_stripes.php) To hype up their Originals FIVE-TWO 3, [Adidas](https://www.trendhunter.com/trends/zne-collection) Originals [Japan](https://www.trendhunter.com/trends/flames-collection) collaborated with Hip-Hop group RIP Slyme to create a [music video featuring Adidas products](https://www.trendhunter.com/trends/skylrk-x-adidas). This Adidas Originals FIVE-TWO 3 commercial is a remix of the ‘Good Day’ track by DJ Fumiya. While the track itself is fun and upbeat, the visual imagery is loaded with Adidas sportswear products, including a woman with an Adidas logo for a head. It has long been known that traditional marketing no longer gets the results that it used to, forcing companies to think outside the proverbial box. The Adidas Originals FIVE-TWO 3 commercial is a stealthy hybrid of commercial and music video. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Marketing:** The Adidas Originals FIVE-TWO 3 commercial combines elements of commercial and music video to create a unique marketing approach. - **Collaborative Promotions:** The collaboration between Adidas Originals Japan and RIP Slyme showcases the trend of brands partnering with artists to create promotional content. - **Visual Storytelling:** The visual imagery in the Adidas Originals FIVE-TWO 3 commercial emphasizes the power of storytelling through visuals in marketing campaigns. ### Sectors Adopting This - **Fashion:** The Adidas Originals FIVE-TWO 3 commercial highlights the creative opportunities for fashion brands to use music videos for promotional purposes. - **Music:** The collaboration between Adidas Originals Japan and RIP Slyme demonstrates how musicians can expand their reach and exposure through brand partnerships. - **Advertising:** The hybrid nature of the Adidas Originals FIVE-TWO 3 commercial suggests new possibilities for advertising agencies to create innovative campaigns that blur the lines between commercials and music videos. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Collaborative Slim Lifestyle Sneakers](https://www.trendhunter.com/trends/crazy-raccoon.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Minimalist Slip-On Sneakers](https://www.trendhunter.com/trends/f50-silver-metallic.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md)