# DIY Virtual Music Fest Adidas Originals Festival By Jamie Coomber | Published 2008-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-festival References: [freshenmeup](http://www.freshenmeup.com) & [originalsfestival.au](http://www.originalsfestival.com.au) [Adidas](https://www.trendhunter.com/trends/style-your-toe) have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their [dream music festival](https://www.trendhunter.com/trends/kids-relief-music-festival). The [Originals Festival](http://www.originalsfestival.com.au)site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008. I spent most of my money on Underworld and LCD Soundsystem, so mine was more of an evening affair rather than the full festival! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Music Festivals:** Virtual music festivals are a growing trend with opportunities for disruptive innovation in creating immersive online experiences and monetizing virtual ticket sales. - **User-generated Festivals:** The rise of user-generated festivals opens up innovative possibilities for crowd-sourcing event programming, location selection, and marketing. - **Interactive Festival Platforms:** Interactive festival platforms, like the Adidas Originals Festival, provide opportunities for disruptive innovation in engaging audiences through personalized experiences and social media integration. ### Sectors Adopting This - **Music Events:** The music events industry can capitalize on virtual and user-generated festivals to reach wider audiences, create unique experiences, and adapt to changing consumer preferences. - **Technology:** The technology industry can leverage interactive festival platforms to develop virtual reality and augmented reality solutions that enhance the music festival experience. - **Marketing and Advertising:** The marketing and advertising industry can explore strategic partnerships with virtual and user-generated festivals to create targeted and immersive brand experiences for consumers. ## Related on Trend Hunter - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Festival Friend Matching Apps](https://www.trendhunter.com/trends/best-festival-friend.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md)