# Athletic UK Rap Editorials This Stylized adidas Originals Editorial Stars Rapper Stormzy By Riley von Niessen | Published 2016-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-editorial References: [hypebeast](http://hypebeast.com/2016/11/stormzy-backstage-at-sole-dxb) & [adidas](http://www.adidas.ca/pharrell) This [adidas](https://www.trendhunter.com/trends/zne-collection) Originals editorial was formulated in celebration of Dubai's premier footwear event. In order to tribute this, UK grime artist Stormzy poses in the brand's clothing -- helping to attract more attention to the apparel by using his influence. With the rapper standing well over six feet tall, he makes for an imposing muse who is instantly recognized by fans. The [urban setting](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi) he's shown in makes the images in the adidas Original editorial even more captivating, as the photographer Jaime Kendrick takes advantage of the moody lighting of a sunset. Throughout, Stormzy sports apparel from the adidas Originals 'Hu' collection, which carries a global theme and was made in collaboration with Pharrell Williams. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Stylized Musician Editorials:** Editorials featuring influential musicians can attract attention to clothing brands and capitalize on the artist's fan base. - **Global Collaborations:** Collaborating with globally recognized artists like Pharrell Williams can lead to innovative clothing collections with a wider reach. - **Urban and Moody Photography:** Capturing clothing in an urban and moody setting with skilled photography can enhance the appeal and desirability of the clothing. ### Where This Applies - **Fashion Industry:** Fashion brands can use influential musicians like Stormzy to sell their clothing and attract a larger customer base. - **Music Industry:** Musicians like Stormzy can use fashion editorials to expand their brand and exposure beyond just music. - **Photography Industry:** Photographers with expertise in urban and moody photography can be sought after by fashion brands for their editorial shoots. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Footwear-Centric Interactive Campaigns](https://www.trendhunter.com/trends/trailgrip-momint.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md)