# Tropical Fitness Fashion The adidas Originals by the Farm Company Collection is Exotically Casual By Meghan Young | Published 2015-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-by-the-farm-company References: [highsnobiety](http://www.highsnobiety.com/2015/03/19/adidas-originals-by-the-farm-company-spring-summer-2015-delivery-2-lookbook/) & [adidas](http://www.adidas.com) The adidas Originals by the Farm Company collection is here for another round of exotic fitness fashion. Tackling tropical prints, which is not a far cry from last year's [collaboration](http://www.trendhunter.com/trends/adidas-collaboration), the looks are just as chic and casual as previous designs. The Farm Company does hail from Brazil, after all. Even so, the adidas Originals by the Farm Company collection would be warmly welcomed as it brings a sense of summer to the trailing winter season. With a Xilofirosta print that mirrors traditional wood-cutting techniques and a Menire print inspired by the colorful feathers of Amazonian bird-life, it's hard not to think of hot climates and beach vacations when perusing through the lookbook. The collection is made up of cropped tees, short shorts, French Terry Tee dresses and oversized beach bags. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Tropical Fitness Fashion:** Fashion companies should focus more on creating exotic fitness fashion apparel, using tropical prints to create chic and casual designs that bring a sense of summer to any season. - **Ethnic Print Fashion:** Fashion companies should create apparel using ethnic or traditional prints, like the Xilofirosta and Menire prints used in the Adidas Originals by the Farm Company collection. - **Summer Aesthetics:** Fashion companies should create clothing lines that focus on summer aesthetics, evoking visions of hot climates and beach vacations in their designs. ### Who This Affects Most - **Fashion:** Fashion companies should embrace exotic and ethnic prints in their apparel and focus on creating designs that evoke a sense of summer. - **Fitness:** Fitness companies should collaborate with fashion companies to create trendy and chic athletic wear that incorporates exotic and ethnic prints, like those used in the Adidas Originals by the Farm Company collection. - **Travel:** Travel companies should incorporate the tropical and summer aesthetics used in fashion, like the Xilofirosta and Menire prints, in their marketing campaigns to create a sense of wanderlust in potential clients. ## Related on Trend Hunter - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md)