# Classic Logo Mods Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals' By Christina Butty | Published 2009-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-by-originals References: [hypebeast](http://hypebeast.com/2009/06/adidas-originals-by-originals-fw09-kazuki-collection/) & [adidas](http://www.adidas.com/) When I stumbled upon this fierce [Adidas](https://www.trendhunter.com/trends/adidas-originals-pet-collection) ‘[Originals](https://www.trendhunter.com/trends/dios-x-adidas-originals) by Originals’ line by Kazuki Kuraish, not only did I like the clothing, but I was also amused by the modified logo on the pieces. Kazuki Kuraish cleverly transformed the Adidas logo into a modified jolly roger. Kazuki Kuraish is a designer known predominantly for his streetwear work, who has collaborated with brands like [A Bathing Ape (BAPE)](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi). This collection will hit stores as part of the 2009 fall/winter collection. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Logo Modifications:** Kazuki Kuraish's modified Adidas logo presents an opportunity for brands to experiment with altering their iconic logos to create a fresh and unique identity. - **Streetwear Collaboration:** Collaborations between streetwear designers like Kazuki Kuraish and fashion brands like Adidas allow for the creation of innovative and stylish clothing lines that appeal to the urban fashion market. - **Seasonal Collections:** The launch of Kazuki Kuraish's fall/winter collection for Adidas' 'Originals by Originals' highlights the trend of fashion brands releasing seasonal collections that align with the changing preferences and needs of consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can explore logo modifications to inject a sense of creativity and novelty into their brand identities, appealing to a younger and more adventurous consumer base. - **Streetwear:** The streetwear industry can benefit from collaborations with established fashion brands, tapping into their resources and expanding their reach to a wider audience while maintaining their unique street culture aesthetic. - **Retail:** The retail industry can leverage the concept of seasonal collections to attract customers with limited-edition and exclusive products, fostering a sense of urgency and desire among consumers to stay ahead of the fashion curve. ## Related on Trend Hunter - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Collaborative Asymmetric Sneakers](https://www.trendhunter.com/trends/gazelle-shoes.md)