# Disco Ball Kicks ‘Adidas Originals by Originals Jeremy Scott JS Sequin' Shoes Are Retr By Christina Butty | Published 2009-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-by-originals-jeremy-scott-sequin References: [hypebeast](http://hypebeast.com/2009/08/adidas-originals-by-originals-jeremy-scott-js-sequin/) Disco is back at [Adidas](https://www.trendhunter.com/trends/karintha-sequin) with these Adidas [Originals](https://www.trendhunter.com/trends/dios-x-adidas-originals) by Originals Jeremy Scott JS Sequin high tops. Adorned with [silver sequins](https://www.trendhunter.com/trends/f50-silver-metallic) and the trademark (black) three stripes, these Adidas Originals by Originals Jeremy Scott JS Sequin high tops are sure to stand out. No stress, disco ducks, these Adidas Originals by Originals Jeremy Scott JS Sequin high tops are available now so you can get your groove on. **Implications** - Youth consumers have a strong penchant for ironic humor. These consumers use history as fodder for appropriation. Companies looking to make significant in roads with this demographic should draw from recent history and popular culture to create ad campaigns that will resonate. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 32% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sequin Sneakers:** Sequin sneakers are a rising trend in the fashion industry. - **Youth Appropriation:** Appropriation of recent history and popular culture is a growing trend among youth consumers. - **Disco Fashion:** Disco-inspired fashion is making a comeback, as seen in the sequin sneakers. ### Where This Applies - **Fashion:** The fashion industry is seeing a rise in popularity of disco-inspired clothing and accessories. - **Advertising:** The use of recent history and popular culture in ad campaigns is becoming more effective in targeting youth consumers. - **Retail:** Retailers can benefit from incorporating disco-inspired fashion items, such as sequin sneakers, into their product offerings. ## Related on Trend Hunter - [Sequin-Adorned Vibrant Footwear](https://www.trendhunter.com/trends/karintha-sequin.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md)