# Remixed Vintage Streetwear The Adidas Originals by NIGO Lookbook Re-Invents the Classics By Vasiliki Marapas | Published 2014-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-by-nigo References: [highsnobiety](http://www.highsnobiety.com/2014/10/03/adidas-originals-by-nigo-fallwinter-2014-lookbook/) & [adidas](http://www.adidas.ca/en/originals) The adidas Originals by [NIGO](https://www.trendhunter.com/trends/air-force-iii-1) collection, and accompanying lookbook, is effortlessly cool. NIGO lends his endless wealth of first-hand knowledge and experience on everything from vintage clothing to pop culture and street wear to these inventive new designs. All of these elements are involved in creating the throwback-heavy collection, which features inspiration from [vintage adidas](https://www.trendhunter.com/trends/adidas-6), in particular. The collection is a way of appreciating the brand's history, and improving upon it, so that it stays fresh and edgy in a different climate. The collection was created by taking something old and turning it new again. The [streetwear classics](https://www.trendhunter.com/trends/human-made-drop) you've come to know and love have been updated with a contemporary flair that makes them transcend time itself. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 87% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Remixed Vintage Streetwear:** The trend of remixed vintage streetwear presents an opportunity for brands to breathe new life into classic designs and appeal to nostalgic consumers. - **Throwback-heavy Collection:** The throwback-heavy collection trend allows brands to celebrate their history and tap into the nostalgia of consumers while adding a contemporary twist. - **Updating Classics with a Contemporary Flair:** The trend of updating classic streetwear with a contemporary flair offers an opportunity for brands to appeal to both traditional and modern fashion tastes. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can leverage the trend of remixed vintage streetwear to attract customers seeking unique and nostalgic designs. - **Retail and E-commerce:** The retail and e-commerce industry can capitalize on the throwback-heavy collection trend by offering curated selections of remixed vintage streetwear to online shoppers. - **Marketing and Advertising:** The marketing and advertising industry can explore opportunities within the trend of updating classics with a contemporary flair to create compelling campaigns that bridge the past and present. ## Related on Trend Hunter - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md)