# Monochrome Sportswear Capsule adidas Originals by JENNIE Debuts on September 1 By Amy Duong | Published 2026-08-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-by-jennie References: [instagram](https://www.instagram.com/originals_kr/?utm_source=ig_embed&ig_rid=A2LBfqMFPYLnty0fUh8cASw)  The adidas Originals by JENNIE collaboration marks the [BLACKPINK artist's](https://www.trendhunter.com/trends/blackpink-in-your-area-league-collection) transition from global ambassador to design collaborator with her first co-created collection for the sportswear label. A minimalist teaser introduces the project through a monochromatic outfit featuring a tracksuit jacket, high-waisted fitted shorts and heel-less, toe-less dance socks against a black backdrop. The understated styling signals a shift toward a refined aesthetic while establishing the new collaborative sub-label as a distinct extension of adidas Originals. The announcement follows JENNIE's appearances in previous [global campaigns and lifestyle partnerships](https://www.trendhunter.com/trends/zne-collection), expanding her role into product development. Initial visuals emphasize clean silhouettes and movement rather than bold graphics, highlighting the collection's pared-back design direction. The adidas Originals by JENNIE collection will be unveiled in full on September 1. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 9.7/10 - Popularity: 99% | Activity: 100% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Monochrome Athleisure:** Refined single-color sportswear aesthetics create room for premium capsule collections that merge performance silhouettes with minimalist fashion codes. - **Artist-led Design:** Celebrity collaborators moving beyond ambassadorship into product creation signals new value in fan-driven co-designed apparel ecosystems. - **Dance-inspired Styling:** Movement-focused pieces such as fitted shorts and specialized socks point to hybrid activewear categories shaped by studio culture and streetwear. ### Industries Being Reshaped - **Sportswear:** Major athletic brands can differentiate lifestyle lines through culturally relevant collaborations that balance heritage branding with contemporary design restraint. - **Fashion Retail:** Capsule drops anchored by global talent offer retailers distinctive merchandising moments tied to scarcity, identity and social visibility. - **Entertainment:** Music artists with global fandoms are becoming influential product architects, expanding entertainment IP into wearable lifestyle platforms. ## Related on Trend Hunter - [Wearable Mini Dolls](https://www.trendhunter.com/trends/ring-queens.md) - [Heritage Selvedge Jeans](https://www.trendhunter.com/trends/levis-vintage-clothing-1942.md) - [Dual-Source Desk Lamps](https://www.trendhunter.com/trends/focus-light.md) - [Mythology Movie Posters](https://www.trendhunter.com/trends/spiderman-brand-new-day-1.md) - [Cross-Border Shopping Gateway Services](https://www.trendhunter.com/trends/crossborder-shopping.md) - [Dapper Designer Diffusion Collections](https://www.trendhunter.com/trends/ted-by-ted-baker.md) - [Waterproof Camp Moccasins](https://www.trendhunter.com/trends/south2-west8-x-suicoke.md) - [Resonant Printed Installations](https://www.trendhunter.com/trends/ninefold.md) - [Hip Seat Carriers](https://www.trendhunter.com/trends/konny.md)