# Sporty Jean Couture Introducing the Adidas Originals Blue Denim Collection By Matt Ho | Published 2011-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-blue-denim References: [streething](http://www.streething.com/news/626) & [youtube](http://www.youtube.com/watch?v=qV-H72wtH6M&feature=player_embedded) [Adidas](https://www.trendhunter.com/trends/advisry-and-adidas) has recently unleashed their very first Adidas Originals Blue Denim collection for Spring/Summer 2011. The famous sports company is going into the jeans business by adding their trademarked color "Bluebird' to their denim pieces. There will also be several [accessories and soft leather bags](https://www.trendhunter.com/trends/adidas-originals-pet-collection) available for purchase. Check out the video for the Adidas Originals Blue Denim collection and see if anything suits your taste. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity for Adidas to explore sustainable denim production methods and materials in their Blue Denim collection. - **Athleisurewear:** The combination of sporty and denim elements in the Adidas Originals Blue Denim collection caters to the growing demand for athleisurewear. - **Branded Collaborations:** Adidas can leverage their brand partnerships to collaborate with popular denim brands and create unique collections. ### Who This Affects Most - **Fashion Retail:** Retailers can capitalize on the demand for sporty denim by offering the Adidas Originals Blue Denim collection in their stores. - **Accessories:** Opportunity for accessory manufacturers to create complementary products such as bags and wallets for the Adidas Originals Blue Denim collection. - **Sustainable Fashion:** Companies specializing in eco-friendly textile production can partner with Adidas to develop sustainable denim fabric for the Blue Denim collection. ## Related on Trend Hunter - [Denim Coverall Jackets](https://www.trendhunter.com/trends/denim-coverall-vintage.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Archived-Inspired Stealthy Footwear](https://www.trendhunter.com/trends/jeans-trainer.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md)