# Urban Sportswear Collections The Adidas Originals Blue BNTL Line is a Spring 2013 Collaborative By Leslie Chen | Published 2013-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-blue-bntl References: [highsnobette](http://www.highsnobette.com/news/2013/05/16/adidas-originals-blue-spring-2013-look-book-by-bntl/) & [adidas](http://www.adidas.com/us/) You may have never considered being caught dead in any kind of sportswear, but the [Adidas](https://www.trendhunter.com/trends/advisry-and-adidas) Originals Blue BNTL [collaborative collection](https://www.trendhunter.com/trends/song-for-the-mute-adidas) redefines the meaning of athletics and fashion for a whole new look. Partnering with UK's BNTL for Spring 2013, the collaboration includes a full line of pieces including cheetah print tops, leggings, a zip-up with cut outs, knit beanies and of course the [brand's signature sneakers](https://www.trendhunter.com/trends/adidas-6). The collection is an urban mix of cool prints and designs combined with comfortable activewear synonymous with the Adidas brand. Even if you never go to the gym or do any kind of athletic activity, the Adidas Originals Blue BNTL collection will more likely than not have something to offer you and your wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 77% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban Sportswear:** Opportunity for disruptive innovation: Develop a line of sportswear that combines urban style with comfortable activewear. - **Collaborative Collections:** Opportunity for disruptive innovation: Partner with fashion brands to create unique and stylish sportswear collections. - **Crossover Fashion:** Opportunity for disruptive innovation: Create a fashion line that blurs the lines between activewear and everyday clothing. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Introduce athletic-inspired designs to mainstream fashion. - **Sportswear:** Opportunity for disruptive innovation: Develop new materials or designs that enhance both performance and style. - **Footwear:** Opportunity for disruptive innovation: Create sneakers that combine fashion-forward design with athletic functionality. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Refined Sportswear Collections](https://www.trendhunter.com/trends/atype-by-adidas.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md)