# Augmented Reality Sneakers Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue By TopDog | Published 2010-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-ar-game-pack References: [ltdmag](http://www.ltdmag.com/2010/01/adidas-originals-augmented-reality-pack/) & [adidas](http://www.adidas.com/originals/us/#/content/augmented-reality-teaser) [Adidas](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) just tore the doors off of the entire footwear industry with their brand new [uber](https://www.trendhunter.com/trends/callback-8020)-cool Adidas Originals AR Game Pack line. Adidas Originals is launching the first-ever [augmented reality experience embedded in footwear](https://www.trendhunter.com/trends/tootsie-augmented-reality). Each Adidas Originals AR Game Pack shoe in the 5-shoe collection has a unique AR code printed on the tongue that, when held in front of your webcam, gives you exclusive access to the virtual Adidas Originals neighborhood. Get this: your kicks control the game. How sweet is that? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Footwear:** The integration of augmented reality technology into footwear presents opportunities for immersive and interactive experiences. - **Interactive Brand Experiences:** Brands can utilize augmented reality to create unique and engaging experiences for consumers through interactive games and virtual neighborhoods. - **AR Code Integration:** The use of AR codes on products like sneakers opens up possibilities for unlocking exclusive content and access through augmented reality. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can explore integrating augmented reality technology into their products to enhance consumer experiences. - **Gaming Industry:** The gaming industry can capitalize on the integration of AR codes into products like sneakers to create immersive gaming experiences. - **Fashion Industry:** The fashion industry can leverage augmented reality technology to offer unique and interactive brand experiences through clothing and accessories. ## Related on Trend Hunter - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [AR-Powered Football Cards](https://www.trendhunter.com/trends/sorare-1.md)