# Revitalized Sneaker Collaborations Adidas Originals and Alexander Wang Joined to Revamp Classics By Riley von Niessen | Published 2017-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-and-alexander-wang References: [hypebeast](https://hypebeast.com/2017/11/adidas-originals-alexander-wang-fourth-drop) & [adidas](http://www.adidas.ca/en/originals) To finish off the year, [adidas Originals and Alexander Wang](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) joined together to adapt the colorways of three silhouettes: the '[AW Skate](https://www.trendhunter.com/trends/gazelle-sneaker),' 'AW Hike-Lo' and 'AW BBall.' In addition, the talents of photographer Juergen Teller were tapped for a unique editorial that spotlights the changes to the highly modern styles. The editorial consists of imagery that shows different models laying in an all-white bed, with the sneakers seeming to be their only form of clothing. With this, Teller instantly draws the viewers' eyes to the sneakers, which stand out for their [bold use of color](https://www.trendhunter.com/trends/fa-stan-smith) and the fact that they seem out of place in the bed. The revamped sneakers will become available on November 24th. Image Credit: Juergen Teller, adidas ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Sneaker Colorways:** The collaboration between adidas Originals and Alexander Wang showcases a trend of refreshing classic sneakers with new color schemes. - **Highly Modern Style:** The collaboration demonstrates a trend of combining modern aesthetics with traditional sneaker designs. - **Photographer Collaborations:** The use of photographer Juergen Teller highlights a trend of collaborating with creatives from different industries to elevate brand visuals. ### Sectors Adopting This - **Footwear:** The revamped sneaker collaboration presents an opportunity for disruptive innovation in the footwear industry through unique colorways and design elements. - **Fashion Photography:** The collaboration with Juergen Teller opens up opportunities for disruptive innovation in the fashion photography industry by incorporating sneakers as central subjects in editorial shoots. - **Fashion Design:** The adaptation of classic sneaker silhouettes by Alexander Wang suggests a disruptive innovation opportunity within the fashion design industry, blending sportswear and high fashion aesthetics. ## Related on Trend Hunter - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md)