# Funky Spectrum Sneakers Let Your Feet Feel the Rainbow with the Adidas Originals AdiMEGA FW11 Line By Jaime Neely | Published 2011-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-adimega-fw11 References: [hypebeast](http://hypebeast.com/2011/08/adidas-originals-adimega-2011-fallwinter-collection/) & [honeyee](http://www.honeyee.com/news/fashion/2011/003402/) The recently released Adidas Originals AdiMEGA FW11 footwear collection is bursting with color. The new collection offers four pairs of modern-looking footwear designs further embellished by each and every color of the rainbow. The shoes featured in the Adidas Originals AdiMEGA FW11 Collection showcase a particularly unusual sole that looks like a set of teeth. The different colorways offered in the collection are its standout characteristic. Whether you're looking for a simple statement by slipping into a pair of black kicks with a hint of red or looking to stand out amongst the crowd with the vibrant purple, pink, turquoise and neon pair, this collection has everything you need. **Implications** - While many consumers seek out products to satisfy their performance and comfort needs, others also look for eccentric styles and appearances. Businesses that offer their clients eye-catching and vibrant products will likely generate favorable results. This is due to the opportunity they offer for consumers to show their individuality. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Styles:** Businesses that offer eye-catching and vibrant products have the opportunity to appeal to consumers seeking eccentric styles and appearances. - **Colorful Footwear:** The popularity of the Adidas Originals AdiMEGA FW11 collection highlights the demand for colorful footwear options among consumers. - **Unusual Soles:** The unique sole design in the Adidas Originals AdiMEGA FW11 Collection presents opportunities for disruptive innovation within the footwear industry. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend of eccentric styles and vibrant products to meet the demand for unique and individualistic fashion choices. - **Footwear:** The footwear industry can innovate by designing and producing colorful footwear options that cater to consumers seeking bold and vibrant styles. - **Sports Apparel:** Incorporating unique sole designs in sports footwear can be a disruptive innovation opportunity for the sports apparel industry, attracting customers looking for both performance and style. ## Related on Trend Hunter - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Colorful Patchwork Collab Sneakers](https://www.trendhunter.com/trends/sambae-sneaker.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md)