# Horn Speaker Installations adidas Originals Installed a 10-Foot Custom Speaker System in Soho By Amy Duong | Published 2026-06-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-originals-3 References: [hypebeast](https://hypebeast.com/2026/6/silence-please-adidas-jacket-release-date-info-speaker-soho)  [adidas Originals](https://www.trendhunter.com/trends/originals-newcastle) partnered with [Silence Please](https://www.trendhunter.com/trends/hum-speaker) to create a large-scale audio installation for the brand's SoHo flagship at 1135 Spring Street in New York. The custom-built speaker system centers on an acoustic horn measuring nearly five feet wide and more than 2.5 feet deep. A 12-inch coaxial driver is positioned within the horn, aligning midrange and high frequencies along the same acoustic axis. The system also incorporates a sealed bass enclosure equipped with dual 21-inch drivers, bringing the total structure to a height of approximately 10 feet. The installation was accompanied by a limited release of 100 [Firebird](https://www.trendhunter.com/trends/futura-series) track jackets produced in collaboration with Silence Please. Each jacket features a large embroidered graphic based on the speaker horn's original CAD model. Arena Embroidery translated the three-dimensional design into a detailed stitch pattern that reproduces the horn's curves, structural ribs, and wireframe geometry. Image Credit: adidas, [hypebeast](https://hypebeast.com/2026/6/silence-please-adidas-jacket-release-date-info-speaker-soho) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 7% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Architectural Audio Retail:** Large-scale speaker systems are becoming immersive store fixtures that merge sound engineering, spatial design, and brand storytelling into memorable physical retail experiences. - **Merchandise-linked Installations:** Limited apparel tied to in-store installations creates collectible products that extend temporary brand environments into wearable artifacts with cultural resale potential. - **Technical Design Embroidery:** CAD-derived graphics translated into stitch patterns signal a shift toward production details and engineering aesthetics as visible components of fashion branding. ### Who This Affects Most - **Experiential Retail:** Flagship stores are evolving into sensory destinations where custom installations differentiate physical locations from conventional commerce and digital shopping channels. - **Audio Equipment:** High-performance acoustic systems are gaining relevance beyond traditional listening rooms as brands use sound technology to create sculptural and immersive environments. - **Streetwear Fashion:** Collaborative limited releases connected to art, design, and technology installations strengthen scarcity-driven demand while expanding the narrative value of apparel. ## Related on Trend Hunter - [Business Travel Backpacks](https://www.trendhunter.com/trends/herman-pro.md) - [Anniversary-Honoring Gaming Consoles](https://www.trendhunter.com/trends/xbox-series-x25-limited-edition.md) - [Titanium Wrench Tools](https://www.trendhunter.com/trends/omnipro-wrench-30.md) - [Cardboard Plant Pots](https://www.trendhunter.com/trends/pot.md) - [Hybrid Halo Supercars](https://www.trendhunter.com/trends/nuvolari.md) - [Custom Electric Racers](https://www.trendhunter.com/trends/blower-jnr.md) - [Dandelion Seed Lamps](https://www.trendhunter.com/trends/dandelight-1.md) - [Eggshell Block Lamp](https://www.trendhunter.com/trends/joanne-odisho.md) - [Marble Lightning Lamps](https://www.trendhunter.com/trends/electric-rocks.md)