# Humanimal Designer Filmvertising Nabil Elderkin Directs the Adidas Original x Jeremy Scott Video By Ariel Weber | Published 2013-03-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-original-x-jeremy-scott References: [highsnobette](http://www.highsnobette.com/news/2013/02/07/jeremy-scott-wants-to-make-a-robot-version-of-andy-warhol/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=VrENlKe2xeg) The [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) Original x Jeremy Scott collection is showcased in this [avant-garde video](https://www.trendhunter.com/trends/the-tiger), which also delves into the like of the designer himself. Director Nabil Elderkin, who has previously worked with the likes of Kanye and Bon Iver, collaborated with Scott to create a video, which gives you a better understanding of Scott’s creative and artistic inclinations. As models are seen from various angles, the designer is heard speaking about wanting to make Andy Warhol into a robot. Some of the interesting highlights of the collection include leopard and Mexican dead head prints. The film, which is somber and relaxed, is quite a contrast with the designers otherwise loud and vibrant designs. Aside from the clothing in the Adidas Original x Jeremy Scott collection, what was most interesting about the clip was his definition of what wings represent. As he explains, wings signify freedom and though it represents a myriad of things depending on the person, it is always an uplifting symbol. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Fashion Videos:** Opportunity to create captivating and artistic fashion videos that showcase designer collections. - **Collaborative Filmmaking:** Opportunity to collaborate with fashion designers to create visually stunning and concept-driven videos. - **Symbolic Fashion Collections:** Opportunity to create fashion collections that incorporate symbolic elements to convey deeper meanings. ### Where This Applies - **Fashion:** Fashion industry can leverage avant-garde videos and collaborative filmmaking to promote designer collections. - **Film and Video Production:** Film and video production industry can provide services for creating unique and visually stunning fashion videos. - **Art and Design:** Art and design industry can explore the use of symbolic elements in fashion collections as a form of expression and storytelling. ## Related on Trend Hunter - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)