# Pump Kick Platforms Adidas Original Spring 2011 Lookbook Adds Some Kicks to Your Heels By Summer Luu | Published 2011-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-original-spring-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/03/07/adidas-originals-spring-2011/) & [shopadidas](http://www.shopadidas.com/family/index.jsp?categoryId=4090408) Finally, the [Adidas](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) Originals Spring 2011 lookbook has come out. Trend Hunter loves to cover the quirky collaboration between Jeremy Scott and Adidas, which finds its latest update in this lookbook's release. It's great to see the collection all put together in eccentric ensembles. Though I have seen most of these pieces from Scott's runway shows, there's a new item that has caught my eye--the Adidas kicks- turned-platform heels. It certainly adds a sexy, feminine touch to these iconic striped kicks. Clicking through the lookbook, I can see that these [sporty platforms](https://www.trendhunter.com/trends/platformstyle-sandals) come in a leopard print to--a very fierce look for the ladies. The Adidas Original Spring 2011 lookbook does not disappoint in showcasing unique and individualistic styles built on truly one-of-a-kind pieces that have a lot of street cred. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Platform Sneakers:** Opportunities to create sleek and feminine adaptations of classic sneakers by adding platforms. - **Athletic-inspired Fashion:** Opportunities to bridge the gap between sportswear and high fashion by creating unique and individualistic styles using athletic pieces. - **Collaboration Collections:** Opportunities to showcase collaborations between fashion designers and brands in lookbooks, creating unique and exciting pieces for customers. ### Where This Applies - **Fashion Industry:** Opportunities for fashion designers and brands to create innovative and individualistic looks by fusing athletic pieces with high fashion. - **Footwear Industry:** Opportunities for footwear brands to capitalize on the trend of platform sneakers and create unique and stylish adaptations of classic sneakers. - **Creative Marketing Industry:** Opportunities to showcase collaborations between fashion designers and brands in lookbooks through innovative and creative marketing strategies, such as social media campaigns and influencer marketing. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Boldly Patterned Colorful Sneakers](https://www.trendhunter.com/trends/salomon-sr811-platform.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)