# Technicolor Totem Apparel The Adidas Original Jeremy Scott Line is Ingeniously Vibrant By Ariel Weber | Published 2013-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-original-jeremy-scott References: [highsnobiety](http://www.highsnobiety.com/2013/01/04/adidas-originals-collection-by-jeremy-scott/) & [adidas](http://www.adidas.com/us/jeremy-scott/_/N-1z132gn) The [Adidas](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) Original Jeremy Scott Collection for Spring/Summer 2013 takes a bright and whimsical side to fitness apparel. Jeremy Scott, well known for his eccentric designs, does not disappoint with the newest [collaboration with Adidas](https://www.trendhunter.com/trends/clot-and-adidas-2). In true Scott fashion, many of the pieces in the collection have bold, fresh and outlandish prints that could interchangeably be worn as a Halloween costume. Though there are many funky and distinct items present, the collection dominantly seems to take inspiration from [First Nations](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) art as is present in many of the brightly colored totem pole print designs. Another notable print is the colorful pool ball prints seen on sports jackets and shorts. The Adidas Original Jeremy Scott Collection is most definitely for those who like to work out or be urban chic with an eccentric stylish flair. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Fitness Apparel:** There is a growing trend for fitness apparel that incorporates bold, fresh, and outlandish prints, appealing to those who want to stand out while working out. - **First Nations Inspired Designs:** Designs inspired by First Nations art are becoming popular in fashion, presenting an opportunity for brands to tap into cultural influences and diversify their product offerings. - **Eccentric Collaboration Collections:** Collaborations between designers known for eccentric designs, like Jeremy Scott, and sportswear brands are creating unique and eye-catching collections that appeal to fashion-forward consumers. ### Where This Applies - **Sportswear:** The sportswear industry can explore incorporating bold and outlandish prints into their apparel to attract trend-conscious consumers looking for unique fitness clothing. - **Fashion:** The fashion industry can embrace First Nations-inspired designs to broaden their cultural influences and create inclusive and diverse collections. - **Designer Collaborations:** Collaborations between designers with eccentric aesthetics and major brands provide an opportunity for the fashion industry to create disruptive and eye-catching collections. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Tech-Inspired Sporty Collections](https://www.trendhunter.com/trends/climacool.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md)