# Eye-Popping Timekeepers The Adidas Original Icon Watches are Blindingly Bright By Courtney Scharf | Published 2012-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-original-icon References: [cityist](http://www.cityist.com/blog/adidas-introduces-originals-icons-watches/) & [adidas](http://adidas.com) The recently released [Adidas](https://www.trendhunter.com/trends/retro-accessories) Original Icon line of minimalist watches are anything but dull. Using a [neon and sharply contrasting color scheme](https://www.trendhunter.com/trends/anatom-models), the collection will keep you punctual and stylish. The sunny timekeepers, which are made with a rubber strap and classic sun ray dial, are the perfect marriage between classic design with modern detailing. The [Adidas logo](https://www.trendhunter.com/trends/adidas-originals-new-campaign), which is the standout graphic of the watches, is prominently displayed in the middle of the face, offering optimal brand recognition and an iconic feel. A far cry from the metallic men's watches which have dominated the fashion scene for many seasons, this is an affordable breath of fresh air in the formerly stagnant watch industry. Unisex and available in a rainbow of colors, the Adidas Original Icon watches are sure to infiltrate stores and wrists this season. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Watches:** Opportunity for brands to create minimalist watch designs with bold color schemes. - **Classic Design with Modern Detailing:** An opportunity to blend timeless designs with contemporary elements for an updated look. - **Affordable Fashion Watches:** Disruptive innovation opportunity to offer affordable and stylish watches in a previously stagnant market. ### Sectors Adopting This - **Fashion Accessories:** Fashion brands can tap into the demand for eye-catching and affordable accessories. - **Sportswear:** Sportswear brands can expand their product offerings by incorporating stylish watches into their collections. - **Retail:** Retailers can capitalize on the popularity of colorful and affordable watches by stocking the Adidas Original Icon line. ## Related on Trend Hunter - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Vibrant Summer-Forward Chromatic Timepieces](https://www.trendhunter.com/trends/anatom-models.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Compact Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-casioak-mini-black-rainbow.md)