# Aerodynamic Athlete Shoes The Conceptual Adidas ONE/1 Offers an Ultra-Close Fit By Michael Hemsworth | Published 2018-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-one1 References: [yankodesign](http://www.yankodesign.com/2018/03/21/how-this-adidas-concept-shoe-redefines-design-for-performance/) The conceptual [Adidas](https://www.trendhunter.com/trends/adidas-unveils-climacool) ONE/1 running shoe is the design work of Daniel Coric and identifies what can be done to make athletic training equipment more customized for athletes to keep them feeling agile and supported. The shoe consists of a wraparound unit that encompasses the entire footwear design, which enhances the aerodynamics as well as the sheer comfort thanks to the customized aesthetic. This ensures that runners don't have to worry about their gear, but can simply focus on their performance to move beyond their perceived limits. The conceptual Adidas ONE/1 running shoe identifies the need for more [customized fashion products](https://www.trendhunter.com/trends/asicsone) to provide athletes with a new kind of experience that is focused on simplicity, functionality and style for truly unique capabilities. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Customized Athletic Training Equipment:** Opportunity to create personalized athletic gear that enhances performance and comfort. - **Aerodynamic Footwear Design:** Chance to develop shoes that optimize aerodynamics for improved athletic performance. - **Unique Fashion Experience for Athletes:** Potential to offer athletes customized fashion products that prioritize simplicity, functionality, and style. ### Industries Being Reshaped - **Sports Equipment Manufacturing:** Disruptive innovation opportunity to create personalized and aerodynamic athletic gear. - **Footwear Design:** Opportunity to develop cutting-edge shoe designs that optimize aerodynamics for athletes. - **Fashion Industry:** Chance to offer athletes unique fashion experiences with customized products that combine functionality and style. ## Related on Trend Hunter - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Collaboration Automotive Footwear](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md)