# Rugged Urban Sneakers The adidas NMD Grey Model Boasts a Masculine Monochromatic Design By Jana Pijak | Published 2016-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-nmd-grey References: [we.tl](http://we.tl/dRj8wGz0t6) & [adidas](http://adidas.com) The [adidas](https://www.trendhunter.com/trends/aruku) NMD grey shoe model boasts a [monochromatic colorway](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle) that is [rugged](https://www.trendhunter.com/trends/dark-camo-sneaker) in its texture. The sneaker successfully marries aesthetics and function and will appeal to urban dwellers who are seeking comfort and style. Equipped with the brand's signature Boost and Primeknit technology, the adidas NMD grey model is sleek in its look and feel without losing sight of important performance features. The athletic sneaker model is showcased in a candid campaign that was created in collaboration with some of London's most daring photographers. Showcasing the shoe in action, the campaign's images feature varying angles of the sneaker as it is worn through London's gritty streets. The images will appeal to city dwellers and bring adidas' theme of urban exploration to life literally. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Rugged Urban Sneakers:** Opportunity for disruptive innovation in creating durable and stylish footwear for urban dwellers. - **Monochromatic Colorways:** Opportunity for disruptive innovation in designing sleek and stylish monochrome sneakers. - **Collaborative Campaigns:** Opportunity for disruptive innovation in partnering with daring photographers to create captivating advertising campaigns. ### Who This Affects Most - **Athletic Footwear:** Opportunity for disruptive innovation in developing athletic sneakers that combine aesthetics, function, and performance features. - **Fashion:** Opportunity for disruptive innovation in creating monochromatic fashion pieces that appeal to urban dwellers. - **Photography:** Opportunity for disruptive innovation in collaborating with photographers to showcase products in engaging and authentic ways. ## Related on Trend Hunter - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Rugged Urban Sneakers](https://www.trendhunter.com/trends/dark-camo-sneaker.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Sleek Unisex Technical Footwear](https://www.trendhunter.com/trends/glacial-grey.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md)