# Zipper Stripe Sneakers Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture By Rose Nazarali | Published 2009-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-nizza-hi-zip References: [highsnobiety](http://www.highsnobiety.com/news/2009/07/06/adidas-nizza-hi-zip/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/10007076/) The exposed zipper has become something to desire for the upcoming seasons, and the sneaker world is jumping on the bandwagon with the [Adidas](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) Nizza Hi Zip. Rather than using the traditional Adidas triple stripe, the company has opted for [multi-colored zippers](https://www.trendhunter.com/trends/air-max-sunder-1) that replace the classic symbol. Nizza is a black shoe with a clean, white sole, which allows the [neon zippers](https://www.trendhunter.com/trends/air-max-craze) to stand out in a crowd. **Implications** - An effective way for businesses to experience a resurgence of popularity is by updating its most popular product with modern and fresh enhancements or modifications. In doing so, consumers will be drawn to the contemporary version of a product they already love. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pop of Neon:** Brands can incorporate neon accents as a way to add vibrancy and modernity to their products, attracting a younger demographic. - **Exposed Zipper:** Replacing traditional design elements with unique and bold features, such as exposed zippers, can create a sense of novelty and differentiation in the market. - **Updated Classics:** Updating popular products with modern enhancements or modifications can generate renewed interest and appeal among consumers. ### Where This Applies - **Footwear:** The footwear industry can explore incorporating unexpected design elements, like neon zippers, to create distinctive and eye-catching shoes. - **Fashion:** Fashion brands can experiment with unconventional details like exposed zippers to inject a sense of edginess and uniqueness into their collections. - **Consumer Goods:** Consumer goods companies can apply the strategy of updating classic products with modern enhancements to breathe new life into established brands and attract new customers. ## Related on Trend Hunter - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Shaggy Suede Sneaker Styles](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Weatherized Lifestyle Sneakers](https://www.trendhunter.com/trends/goretex-gazelle.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md)