# Athlete-Only Auto Giveaways The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride By Michael Hines | Published 2015-02-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-nfl-porsche References: [carbuzz](http://www.carbuzz.com/news/2015/2/8/Adidas-Is-Giving-Away-Three-Porsche-911s-To-NFL-Prospects-Which-Will-Match-Their-Shoes-7725311/) & [adidas](http://www.adidas.com/us/) Three lucky football players will receive the [Adidas](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti) NFL Porsche at this year's combine. The only catch is that they have to be wearing the [Uncaged Adizero](https://www.trendhunter.com/trends/leather-alternative-1) 5-Star 40 cleats when they run their 40-yard dash. A chance to win a free car simply by running sounds awesome, but NFL players take their choice of gear quite seriously. Sponsors pay players top dollars to promote equipment, so it's likely that only athletes sponsored by Adidas will be eligible to win. The Porsche 911 Carrera looks to be stock, save for the giant cheetah graphics on it; the interior is fortunately saved from the cheetah treatment. Offering young athletes a chance to win a fast car is a great way to get them to represent your brand. If tons of players end up vying for the Adidas NFL Porsche don't be shocked if more companies offer cars and other goodies to rookies at next year's NFL Combine. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Athlete Auto Giveaways:** The rise of athlete-exclusive car promotions can represent a new marketing trend for sporting goods brands. - **Sports Sponsorships:** The Adidas NFL Porsche promo highlights the need for sponsors to offer incentives beyond material benefits to players. - **Cleat-integrated Wearable Tech:** The integration of technology and fashion in sporting equipment may pave the way for new trends, where wearables become an integral part of athletic gear. ### Who This Affects Most - **Sporting Goods:** Sporting goods manufacturers can leverage the trend of athlete car giveaways to increase brand visibility and attract new clients. - **Automobiles:** Car manufacturers partnering with sports brands can gain brand recognition among younger car enthusiasts, especially those who are also into sports. - **Wearable Technology:** Integrating wearable technology into sporting equipment may create opportunities for technological innovation, particularly with customization and optimizing performance. ## Related on Trend Hunter - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md) - [Football-Themed Pizza Promotions](https://www.trendhunter.com/trends/little-caesars1.md) - [Automobile-Backed Esports Teams](https://www.trendhunter.com/trends/porsche-motorsports.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md)