# Athletically Artistic Editorials Selena Gomez Stars in the Adidas NEO Spring 2014 Lookbook By Farida Helmy | Published 2014-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-neo-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/selena-gomez-poses-artists-studio-adidas-neo-spring-14-collaboration/2/) & [adidas](http://www.adidas.com/us/selena-gomez-signature-neo/_/N-1z120juZ1z129e2) Looking both sultry and playful, Selena Gomez stars in the urban and fun Adidas NEO Spring 2014 lookbook. The young star poses in what looks like a funky artist studio in the latest spring looks from the Adidas NEO Spring 2014 collaboration. This is the second year that the pop star fronts a campaign for the Adidas NEO collaboration, and the combination works perfectly. The singer and the playful edgy looks from the line harmoniously fuse to create a cool, cheeky and rock and roll vibe. The new line features feminine skull t-shirts, bold strips and delicately grungy florals. Gomez poses in the midst of colorful paintings and graphic murals with artsy props like a camera and paintbrush. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Artistic Fashion Collaborations:** The trend of celebrities partnering with fashion brands to create unique and artistic collections offers disruptive innovation opportunities in the fashion industry. - **Playful and Edgy Fashion:** The trend of combining playful and edgy elements in fashion designs presents disruptive innovation opportunities for brands looking to appeal to a younger, more alternative audience. - **Graphic and Street Art Influences:** The trend of incorporating graphic and street art influences into fashion campaigns and collections provides disruptive innovation opportunities for brands to connect with urban and creative consumers. ### Who This Affects Most - **Fashion:** The fashion industry can seize disruptive innovation opportunities by exploring collaborations with artists and integrating playful and edgy elements in their designs. - **Celebrity Brand Collaborations:** The trend of celebrities partnering with fashion brands presents disruptive innovation opportunities for companies looking to leverage the star power and creativity of influential figures. - **Urban and Streetwear Brands:** Brands in the urban and streetwear industry can capitalize on the trend of incorporating graphic and street art influences to differentiate themselves and attract a niche audience. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [K-Pop Star Yoga Collections](https://www.trendhunter.com/trends/blackpinks-jisoo.md)