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# Skater-Inspired Sportswear
This Adidas NBA Collection Channels Laid-Back Team Spirit

By Charlotte Joyce Kidd | Published 2015-10-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-nba
References: [hypebeast](http://hypebeast.com/2015/9/adidas-skateboarding-the-hundreds-nba) & [thehundreds](http://thehundreds.com/)

This [Adidas](https://www.trendhunter.com/trends/adidas-and-mls) [NBA](https://www.trendhunter.com/trends/the-balenciaga-x-nba) collection lets stylish sports fans express their team spirit without losing their streetwear look.

The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the [Brooklyn Nets](https://www.trendhunter.com/trends/mitchell-and-ness). It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.

The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 76% | Activity: 59% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Skate-inspired Sportswear:** The fusion of streetwear and athletics offers a unique opportunity for brands to attract sporty consumers who demand style as much as function.
- **Niche Collaborations:** Collaborations between brands targeting specific subcultures and niches offer an opportunity for both parties to reach new markets and expand their customer base.
- **Casualized Team Apparel:** Athletic apparel that combines the comfort and style of streetwear with the official branding of sports teams offers an opportunity to tap into a market of consumers who want to express their love for sports without sacrificing comfort or personal style.

### Sectors Adopting This

- **Sports Apparel Industry:** Brands in the sports apparel industry can benefit from collaborations with streetwear brands to create unique and stylish apparel that appeals to sporty consumers who demand both function and fashion.
- **Streetwear Industry:** Streetwear brands can benefit from collaborations with sports apparel brands to tap into a market of consumers who want to show off their love for sports while maintaining their personal style.
- **Professional Sports Industry:** Professional sports teams can benefit from collaborations with streetwear and athletic apparel brands to offer fans a unique way to show off their team spirit beyond traditional jerseys and merchandise.

## Related on Trend Hunter

- [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md)
- [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md)
- [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md)
- [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md)
- [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md)
- [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md)
- [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md)
- [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md)
- [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md)
