# Celebratory Beer-Repellent Sneakers The 'Adidas Munchen' Have Been Beer-Proofed for Oktoberfest By Ell Smith | Published 2017-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-munchen References: [uncrate](https://uncrate.com/article/adidas-munchen-oktoberfest-beer-repelling-sneakers/) & [footwearnews](http://footwearnews.com/2017/focus/mens/adidas-munchen-oktoberfest-beer-shoes-414740/) The '[Adidas](https://www.trendhunter.com/trends/adidas-ultraboost-light-goretex) Munchen' are a pair of [beer-repellent kicks](https://www.trendhunter.com/trends/rainproofstyle-sneakers), available just in time for Oktoberfest. Those partaking in the annual 18 day celebration can do so in style by sporting these worry-free pair of sneakers, that won't get spoiled by the series of festivities. Staying true to its original inspiration, these beer-colored, rich brown sneakers feature unique, one-of-a-kind detailing. "Prost," the German word for "cheers" can be read above Adidas' defining triple stripe signature, replacing the brand's traditional eponymous mark. A detailed heel embroidery continues to pay homage to the celebration, with a design that's supposed to match one's Lederhosen. Adidas' Oktoberfest sneakers are completed with [Bavarian leather](https://www.trendhunter.com/trends/tweed-samba) and a durable DPBR coating, which promises to help one make it through the folk festival, with a fresh pair of kicks. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Beer-repellent Footwear:** The development of innovative footwear that can resist beer stains and spills presents disruptive innovation opportunities for the fashion industry. - **Celebratory-themed Sneakers:** The creation of celebratory-themed sneakers that cater to specific cultural events and festivals provides opportunities for brands to create limited editions and build a loyal customer base. - **Sustainable Coating Technology:** The use of durable, sustainable coatings that can provide stain and spill resistance presents opportunities for companies in the sustainability and chemical industries. ### Sectors Adopting This - **Footwear:** Footwear companies can leverage beer-repellent technology to create innovative products that cater to various occasions and increase their market share. - **Fashion:** Fashion brands can create celebratory-themed collections that resonate with specific cultural events and festivals, thereby capitalizing on seasonal trends and demand. - **Sustainability:** Sustainability-focused companies can explore the use of durable, eco-friendly coatings that can offer resistance to beer stains and spills, thereby improving product longevity and reducing waste. ## Related on Trend Hunter - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Rugged Winter-Ready Sneakers](https://www.trendhunter.com/trends/adidas-forum-low-goretex.md) - [Non-Alcoholic Oktoberfest Beers](https://www.trendhunter.com/trends/oktoberfest-beer.md)