# Sneaker-Infused Sports Cars The Adidas Mobility Vehicle Brings the Fast and the Furious By Alex Scott | Published 2010-07-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-mobility-vehicle References: [yankodesign](http://www.yankodesign.com/2010/06/29/adidas-automotive-industry/) & [duffer18.blogspot](http://duffer18.blogspot.com/) In 1978, chocolate and peanut butter finally met; in 1991, beer and citrus; and now it's [footwear and automobiles](https://www.trendhunter.com/trends/merrell-and-jeep) that have become inseparable partners. Introducing the [Adidas](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti) Mobility vehicle -- part sedan, part sneaker, all passion! From the expansive mind of Chris Duff comes this hybrid that collides the world of athleticism with the world of automotive. The Adidas Mobility vehicle is the ultimate example of company rebranding done right. With striking aesthetics that command attention, this machine is ready to leap from the pages of imagination into the books of history. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Athletic Automotive Collaboration:** The convergence of sportswear and automobiles presents opportunities for collaborative innovations that marry performance and style. - **Creative Branding Reinvention:** Rebranding efforts that combine unexpected industries, such as sportswear and automotive, can create attention-grabbing products that resonate with consumers. - **Hybrid Design Revolution:** The development of hybrid vehicles that combine elements of different industries, such as sneakers and sedans, opens up new possibilities for unique and eye-catching designs. ### Where This Applies - **Automotive Design:** Innovations in automotive design can be inspired by the world of sportswear, leading to visually appealing and distinctive vehicles. - **Sportswear Manufacturing:** Collaborations between sportswear manufacturers and automakers offer opportunities to create new products that blend fashion and functionality. - **Rebranding and Marketing:** Companies can explore rebranding and marketing strategies that combine unexpected industries, like sportswear and automotive, to capture consumer interest and attention. ## Related on Trend Hunter - [Superhero-Themed Dynamic Vehicles](https://www.trendhunter.com/trends/wakanda-forever-1.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Film-Inspired Shoe Series](https://www.trendhunter.com/trends/speedcat-og.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md)