# Tune-Emitting Shoes The Adidas Megalizer Creates Cool Music as You Move By Meghan Young | Published 2011-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-megalizer References: [whitezine](http://www.whitezine.com/en/motion/adidas-megalizer.html) & [creativity-online](http://creativity-online.com/work/adidas-megalizer/22789) These new [Adidas](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride) Megalizer sneakers prove that [Nike](https://www.trendhunter.com/trends/Mind-001-And-002) is finally getting some hot competition on the both the campaign and shoe front. This [high-tech shoe](https://www.trendhunter.com/trends/mind-001-1) is unlike anything on the market right now. Perfect for the breakdancer and the musician, it actually makes sounds as you move. A collaboration piece with French coder Didier Brun, the Adidas Megalizer sneaker has unique sensors in each shoe that, along with a wireless transmitter, captures the pressure applied to the sensors. The wearer then controls the sounds they make using an interface. Worn by the French hip hop act Les Twins in a promotional video, the Adidas Megalizer sneaker seems to be a rebuttal to Nike's online film that shows its Free Run+ shoes plugged in and becoming a part of a DJ kit. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **High-tech Footwear:** The Adidas Megalizer shows the potential for high-tech sensors and wireless transmitters in footwear to create interactive experiences. - **Interactive Fashion:** The collaboration between Adidas and Didier Brun demonstrates the potential for fashion and technology to merge, allowing wearers to control sounds through their clothing. - **Competition in Athletic Footwear:** The Adidas Megalizer represents a challenge to Nike's dominance in the athletic footwear market, sparking innovation and pushing boundaries in design and functionality. ### Industries Being Reshaped - **Fashion & Technology:** The fusion of fashion and technology in the Adidas Megalizer opens up opportunities for designers to create interactive clothing and accessories. - **Athletic Footwear:** The launch of the Adidas Megalizer introduces a new wave of athletic footwear that combines performance and technology, enticing consumers with unique features. - **Music and Entertainment:** The integration of sound-making capabilities in the Adidas Megalizer paves the way for innovation in the music and entertainment industry, allowing for interactive performances and immersive experiences. ## Related on Trend Hunter - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md)