# Deconstructed Sneaker Art Adidas and Lifelounge "All Day I Dream About Sneakers" By Caroline Wongsosaputro | Published 2008-10-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-lifelounge References: [lifelounge](http://www.lifelounge.com/All-Day-I-Dream-About-Sneakers.aspx) [Adidas](https://www.trendhunter.com/trends/keiichi-tanaami) and Lifelounge have recently collaborated in a project called "All Day I Dream About Sneakers," which showcases a series of [deconstructed sneakers](https://www.trendhunter.com/trends/drip-exhibition). These sneakers are created by the Shifu of sneakers, Herr Fritz Träumer, a man who, according to Lifelounge, is "...a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen." A limited-edition book that documented Träumer's creative process while working on this project is available at sneaker retailers at Australia and New Zealand. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Deconstructed Sneaker Art:** Opportunity to explore new artistic expressions by deconstructing traditional sneaker designs. - **Limited-edition Collaboration Projects:** Chance for brands to create exclusive partnerships and limited-edition projects to generate excitement and boost sales. - **Mythical and Enigmatic Brand Storytelling:** Potential to engage customers through captivating narratives and mysterious brand personas. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to collaborate with artists, designers, or brands to create unique and limited-edition sneaker collections. - **Art and Design:** Platform for artists and designers to experiment with deconstructed sneaker art and showcase their creativity. - **Publishing:** Market for publishing companies to produce limited-edition books documenting the creative processes of designers and artists in unique projects. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Sneaker-Celebrating Whimsical Puzzles](https://www.trendhunter.com/trends/gone-coastal.md)