# Adidas Launches Store With The Help Of Ducks By Angela Lowe | Published 2006-08-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-launches-store-with-the-help-of-ducks References: [gushmagazine](http://www.gushmagazine.com/article/adidas-launches-store-with-the-help-of-ducks/) & [blog.coolz0r](http://blog.coolz0r.com/2006/08/12/adidas-ducks/) [Adidas](https://www.trendhunter.com/trends/sneakerpool) decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store. The placed several [small blue Adidas ducks](https://www.trendhunter.com/trends/nesting-plan-vi-call-duck) in the fountain at 'Enhave Plads'. When people picked up the ducks it read on their side: “I've swum too far - help me get back home!”, and on the bottom it said: “Reward for my return at Adidas Original store”. When customers brought the poor lost little duck back to the store they received a free t-shirt and they got to keep the duck. Not a bad idea. (GUSH Magazine) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 77% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** Adidas used experiential marketing tactics by placing small blue Adidas ducks in a fountain and offered a reward for bringing them back to the store, which resulted in the promotion gaining traction on social media. - **Gamification:** Through gamification, Adidas incentivized customers to locate, save and return lost ducks to their store, which created a sense of urgency and excitement among customers. - **Brand Loyalty:** Adidas' creative strategy to enhance the customer experience helped to build brand loyalty by offering a reward for returning the ducks to their Original Store. ### Where This Applies - **Retail:** Retail stores can leverage the tactic of gamification by incentivizing customers to engage with their brand and products, which can lead to an increase in customer acquisition and retention. - **Event Management:** Event management companies can use experiential marketing tactics to create meaningful and memorable experiences for attendees, which can lead to positive word of mouth and increased ticket sales. - **Advertising:** Advertising agencies can use gamification and experiential marketing to create engaging campaigns that are memorable and shareable, which can lead to increased brand awareness and social media engagement. ## Related on Trend Hunter - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md)