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# Animated Villain-Themed Sneakers
The New adidas Kamanda Boasts a Design That References Majin Buu

By Riley von Niessen | Published 2018-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adidas-kamanda
References: [highsnobiety](https://www.highsnobiety.com/p/adidas-dragon-ball-z-kamanda-release-date-price/) & [adidas](http://adidas.com/?ibjfsd)

This new iteration of the adidas Kamanda silhouette is primarily colored in a [pastel pink hue](https://www.trendhunter.com/trends/the-adidas-samba-og), which is contrasted with royal blue laces, neon yellow heels, and textured black soles that are integrated with the uppers in a wavy fashion. The name of the silhouette is featured on the sides of the sneakers in a gold imprint as well, and adidas' three stripes are represented with a series of small perforations.

Although the sneakers are minimal-looking enough to be worn daily, their rather unconventional colorway is inspired by Japanese animated series 'Dragon Ball Z,' and the [villain, Majin Buu](https://www.trendhunter.com/trends/air-flightposite), who first appeared in the series back in 1994. Although the release date and price have yet to be announced, it's likely that the limited edition sneakers will be a hit among the series' fans.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 83% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Animated Villain-themed Sneakers:** Creating limited edition sneakers inspired by popular animated villains presents an opportunity for footwear brands to tap into the nostalgia and fandom of their audience.
- **Pastel and Neon Colorways:** The use of pastel pink and neon yellow in sneaker design creates an opportunity for fashion brands to attract consumers seeking bold and unique styles.
- **Pop Culture Collaborations:** Collaborating with popular animated series like 'Dragon Ball Z' provides an opportunity for fashion brands to reach a wider audience and tap into the popularity of nostalgia-driven fashion.

### Industries Being Reshaped

- **Footwear:** The footwear industry can leverage the popularity of animated villain-themed sneakers to capture the attention of sneaker enthusiasts and collectors.
- **Fashion:** The fashion industry can capitalize on the demand for pastel and neon colorways in sneakers to create unique and stylish footwear options for trend-conscious consumers.
- **Entertainment Merchandise:** Companies in the entertainment merchandise industry can explore collaborations with animated series to create limited edition products that appeal to fans and collectors alike.

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